Event Definitions

Events are a combination of triggers, conditions, actions, and dimensions.

The components of an event include:

Trigger - The page- or session-level state at when the event is evaluated.

Condition - The event, session attribute, or hit attribute that is searched for in the session data. If the condition is detected, the event fires, and the specified value or values are recorded.

Action - The data to record and the method of recording. The specification of the action indicates the type of value and the instance of it to record to the database. Event-related data is written to the Short-Term Canister and can be aggregated into the reporting database. Recorded values can be used in reporting or to trigger a condition in a later event.

Dimensions - In addition to the values stored with an event, such as the current value of the shopping cart, an event can store other contextual information available at the time of the event. These contextual dimensions can include values such as the username, the browser type, or almost any data from a tracked data set.