Manage Events - Hit Attributes tab

When processing hit data, the Discover event engine searches each hit for patterns of text. These patterns can signify an event of interest, such as the occurrence of the word Sorry in the response, or can bracket a text string of interest, such as the value of a form field. These patterns can be explicitly specified or can be defined using the start and end tags for which an event should look when evaluating a condition or setting a value.

For example, suppose you want to configure an event to fire whenever a visitor goes to the Contact Us page. You can use one of the pre-defined Discover patterns to identify the URL in the request that matches the page.

  • In the URL example, Discover provides the predefined hit attribute URL, which is built upon the URL hit attribute that is provided by Discover.
  • Discover provides an extensive set of pre-defined hit attributes that can be used as conditions for an event or as text or numeric inputs into event values and dimensions. For a complete list of provided hit attributes, click the System Hit Attributes group in the left panel.

To monitor the behaviors of your web application, you should create hit attributes specific to your site. Through the Hit Attributes tab of the Event Manager, you can create and edit application-specific hit attributes.

  • To review and edit the list of available hit attributes, click the Hit Attributes tab in the Discover Event Manager.