Guidelines for creating new Campaign reports

The IBM EMM reporting package for Campaign includes example reports. Use the Report Studio to create a new report, or modify an existing report.

Use the following guidelines to create new reports for Campaign in IBM Cognos Report Studio:

• Examine the reference documentation that describes the metadata model and the specifications of the example reports from the Campaign report package. It is in the CampaignReportPack\cognosN\docs subdirectory in the report package installation directory, where N is the version number of your Cognos installation.
• Using Report Studio, create a new report, or copy and modify an existing report. For details, see the Cognos Report Studio documentation.
• If you are modifying a copy of an existing report (or the report itself), ensure that you understand how the report is constructed. Then, you can add your custom attributes and metrics, and modify the objects and query items in an appropriate way, by using the toolbar and Properties pane in Report Studio. For information about using Report Studio, see the Cognos Report Studio documentation. For information about the objects and query items in an example report, consult the reference documentation from the report package.
• For object-specific reports that appear on the Analysis tab, create a parameter ID that accepts the passed value from the object. For a system-wide report that appears on the Analysis page, create a prompt that contains all object values for campaigns or offers. For details, see the Cognos Report Studio documentation.
• Save the new report into the appropriate folder under Public Folders to make it visible in Campaign.
  • If it must appear on the Analysis tab, save it in the Campaign - Object Specific Reports folder.
  • If it must appear on the Analysis page, save it in the Campaign folder.
  • If you plan to add it to a dashboard portlet, save it in the Unica Dashboards\Campaign folder.