Standard offer attributes in Unica Campaign
The following table lists the offer attributes that are delivered with Unica Campaign available in Unica Plan systems that enable offer integration.
Attribute Display Name | Attribute Internal Name* | Form Element TypeAttribute Type |
---|---|---|
Average Avg. Response Revenue | AverageResponseRevenue | Text Field - CurrencyMoney |
Channel | Channel | Select Box - StringSingle-Select |
Channel Type | ChannelType | Select Box - StringSingle-Select |
Cost Per Offer | CostPerOffer | Text Field - CurrencyMoney |
Creative URL | CreativeURL | Text Field - StringCreative URL |
Effective Date | EffectiveDate | Text Field - DateDate Select |
Expiration Date | ExpirationDate | Text Field - DateDate Select |
Expiration Duration | ExpirationDuration | Text Field - NumericFloat |
Fulfillment Cost | FulfillmentCost | Text Field - CurrencyMoney |
Interaction Point ID | UACInteractionPointID | Text Field - NumericFloat |
Interaction Point | UACInteractionPointName | Text Field - StringText - Single-Line |
Offer Fixed Cost | OfferFixedCost | Text Field - CurrencyMoney |
*In Unica Plan systems that enable offer integration, attribute internal names are stored as all lowercase text.