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HCL Marketing Operations Administrator's Guide
With HCLMarketing Operations, you organize the people, tasks, and budget for marketing programs, while you reduce costs and time to market.
Marketing Operations reports
HCLMarketing Operations provides a set of default reports and dashboard report components. The Marketing Operations reports package provides extra reports and dashboard report components, which are created in IBM® Cognos®, a separate business intelligence application.
HCLMarketing Operations reports and Cognos®
In Cognos®, you can create reports that are based on the HCLMarketing Operations data model and you can edit the reports in the Marketing Operations reporting pack.

HCLMarketing Operations reports and Cognos

In Cognos®, you can create reports that are based on the HCLMarketing Operations data model and you can edit the reports in the Marketing Operations reporting pack.

Common customization tasks include the following.

Adding custom attributes and metrics to reports
Creating filters for reports
Adding hyperlinks from a report column to the related HCLMarketing Operations object

Before you create or customize reports, update the HCLMarketing Operations data model in Cognos to include any new attributes or metrics you want to use in reports.

Save new reports in the appropriate folder in Cognos.