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HCL Marketing Operations Administrator's Guide
With HCLMarketing Operations, you organize the people, tasks, and budget for marketing programs, while you reduce costs and time to market.
Attributes
An attribute defines a piece of information that you want to gather from a user. For example, the information can be text, integers, dates, or a choice from a predefined list. In Marketing Operations, you define attributes to collect these different types of information, and then place them on forms. Then, you can add or more forms to templates as tabs. When users create items, they select a template. Each attribute that is included in the template corresponds to a field or other user interface control on the tabs that collect information.
Attributes for Marketing Operations-Campaign integration
In systems that integrate HCLMarketing Operations and Campaign, you use Marketing Operations to create and enable campaign and cell attributes, and place them on forms and then into campaign project templates.
Cell attributes
Cell attributes are HCLMarketing Operations attributes that map to HCLCampaign for use in Target Cell Spreadsheets. Marketing Operations includes a set of default cell attributes that are included in every TCS®.

Cell attributes

Cell attributes are HCLMarketing Operations attributes that map to HCLCampaign for use in Target Cell Spreadsheets. Marketing Operations includes a set of default cell attributes that are included in every TCS®.

You can also create custom cell attributes in Marketing Operations. When users create the linked campaign for a campaign project from a template that includes custom cell attributes, the corresponding cell attributes are created automatically in Campaign.