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HCL Marketing Operations Installation Guide
An installation of Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM ®SPSS® Modeler Advantage Enterprise Marketing Management Edition is complete when you install, configure, and deployinstall and configure Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS Modeler Advantage Enterprise Marketing Management Edition. The Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS Modeler Advantage Enterprise Marketing Management Edition Installation Guide provides detailed information about installing, configuring, and deployinginstalling and configuring Marketing PlatformCampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerIBM SPSS Modeler Advantage Enterprise Marketing Management Edition.
Installing reports
For the reporting feature, Marketing Operations integrates with IBM® Cognos®, a separate business intelligence application.

Installing reports

For the reporting feature, Marketing Operations integrates with IBM® Cognos®, a separate business intelligence application.

Reporting relies on the following components:

An IBM Cognos installation that meets the requirements that are specified in Recommended Software Environments and Minimum System Requirements.
A set of HCL Enterprise Marketing Management (EMM) components that integrate the HCLsystem with the IBM Cognos installation.
The example reports for the Marketing Operations application, which are built with IBM Cognos Report Studio.

Marketing Platform provides the HCLside of the reporting integration. To finish installing reporting, you run all of the following report package installers on the IBM Cognos system:

HCL
HCLMarketing Platform
HCLMarketing Operations

For information about how to install and set reporting for HCLMarketing Operations, and information about the individual components and how they interact with each other, see the HCL EMM Reports Installation and Configuration Guide.