Standard offer attributes in Campaign
The following table lists the offer attributes that are delivered with Campaignavailable in Marketing Operations systems that enable offer integration.
Attribute Display Name | Attribute Internal Name* | Form Element TypeAttribute Type |
---|---|---|
Average Avg. Response Revenue | AverageResponseRevenue | Text Field - CurrencyMoney |
Channel | Channel | Select Box - StringSingle-Select |
Channel Type | ChannelType | Select Box - StringSingle-Select |
Cost Per Offer | CostPerOffer | Text Field - CurrencyMoney |
Creative URL | CreativeURL | Text Field - StringCreative URL |
Effective Date | EffectiveDate | Text Field - DateDate Select |
Expiration Date | ExpirationDate | Text Field - DateDate Select |
Expiration Duration | ExpirationDuration | Text Field - NumericFloat |
Fulfillment Cost | FulfillmentCost | Text Field - CurrencyMoney |
Interaction Point ID | UACInteractionPointID | Text Field - NumericFloat |
Interaction Point | UACInteractionPointName | Text Field - StringText - Single-Line |
Offer Fixed Cost | OfferFixedCost | Text Field - CurrencyMoney |
*In Marketing Operations systems that enable offer integration, attribute internal names are stored as all lowercase text.