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HCL Marketing Operations User Guide
Introduction
HCL® Marketing Operations is a tool for enterprise planning, collaboration, and workflow that provides a complete solution for the needs of marketers. You can use Marketing Operations to get a comprehensive and holistic view of all marketing projects across your company.
Business processes
In HCL® Marketing Operations, a business process is the representation of a collection of related, structured activities (a chain of events).
Libraries of reusable elements
Within HCL® Marketing Operations, you can store and reuse marketing items.

Libraries of reusable elements

Within HCL® Marketing Operations, you can store and reuse marketing items.

Marketing Operations provides libraries to store the following reusable elements:

Marketing objects: Products a marketing team develops
Digital assets: Electronically stored documents that can be used or referenced in a marketing program