When Marketing Operations and Campaign are
integrated, you use Marketing Operations to
plan, create, and approve campaigns.
About this task
For systems that enable offer integration, features for offer lifecycle
management are added to Marketing Operations.
See Enabling offer integration in Marketing Operations.
To integrate Marketing Operations and Campaign, set the following properties.
Procedure
-
On the page, under IBM Marketing Software, click IBM
Marketing Platform.
-
Click Edit Settings and set HCL®
Marketing Operations - Campaign integration to True. This setting
enables integration so that you can use Marketing Operations to create, plan, and approve
campaigns.
-
If your Campaign installation has
multiple partitions, set the properties for each partition where you want to enable integration.
Expand and click internal.
-
Click Edit Settings and set MO_UC_integration to
Yes. This setting enables Marketing Operations-Campaign integration for this partition.
Note: To set either of the next two options to Yes, you must first set
MO_UC_integration to Yes. The following options apply
only when MO_UC_integration is enabled.
- Optional:
Set MO_UC_BottomUpTargetCells to Yes.
When MO_UC_integration is enabled, TCS® cells that are created from Marketing Operations are always top-down. To allow for
bottom-up Target Cell Spreadsheet cells for this partition, set this property to
Yes. When set to Yes, both top-down and bottom-up
target cells are visible, and a Get Bottom Up Cells control is available in
the Marketing Operations Target Cell Spreadsheet. This
control gets bottom-up cells that are created in Campaign into Marketing Operations. The bottom-up cells are read-only in
Marketing Operations, and cannot be published back to
Campaign from Marketing Operations.
- Optional:
Set Legacy_campaigns to Yes.
This setting enables access to campaigns created before integration, including campaigns that
were created in Affinium Campaign 7.x and linked to Affinium Plan 7.x projects.
-
Repeat steps 4-6 for other partitions as needed.
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Expand and click campaignIntegration.
-
Click Edit Settings and set the
defaultCampaignPartition.
When Marketing Operations and Campaign are integrated, this parameter specifies the
default Campaign partition to use when the
campaign-partition-id is not defined by the project template. The default is
partition1.
-
Set the webServiceTimeoutInMilliseconds for Web Services integration API
calls.
This parameter is used as a timeout for web services API calls.