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Google Connector User Guide
Prerequisites
To configure Google Ad Connector in Unica, you must have:
Accessing details from Google Ad Manager account
To access the Google Ad Manager Developer token, complete the following steps:

User Guides
- Creating Link Connectors
- Facebook Connector User Guide
- Google Connector User Guide
  - Overview
    The Google Ads connector uploads contact information into an existing/new audience in Google Ads.
  - Prerequisites
    To configure Google Ad Connector in Unica, you must have:
    - Accessing details from Google Developer account
      To access details from the Google Developer account, via API, you need a Client ID and Client Secret.
    - Accessing details from Google Ad Manager account
      To access the Google Ad Manager Developer token, complete the following steps:
  - Configuration
    To use Google Ads connector, Unica administrator must configure a connection.
  - Test Connection
    Perform the following steps to test a connection: When defining a connection, the Test button can be pressed. This invokes a query operation on Google Ads to ensure that server can be reached and that the connection parameters are valid.
  - Touchpoint or Process Box Configuration
    When you configure Google Ads connector from a Touchpoint in Unica Journey or a Process box in Unica Campaign, the following properties are displayed:
  - Updating config.yaml for Proxy Server
    This topic describes the updates in config.yaml file for using proxy server for external communication.
  - Data Normalization
    This topic describes the formatting guidelines for uploading hashed data for Google connector.
  - Event Tracking
    The responses that you receive from the Google Ads connector are as follows:
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Accessing details from Google Ad Manager account

To access the Google Ad Manager Developer token, complete the following steps:

Procedure

Log in to your Google Ad Manager account.
Navigate to Tools and Settings > API Centre
The API Centre page opens.
Create a new Developer token. For a new Developer token, you must provide the following details:
- API contact email
- Company name
- Company URL
- Company type
- Intended use, and other details
By default, the Developer token is generated for use with the Test Account. The generated Developer token will not work with the Production Account. If you want the Developer token to work with the Production Account, you must Apply for Basic Access.

Note: Getting a Basic level access or a Standard level access from Google for the generated Developer token is a time-consuming process. We recommend that you initiate the review process with Google at the earliest.

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