To use Mailchimp,a connection must be configured by a Unica administrator.

The connection properties are:
  • Base URL– The base URL to the Mailchimp data center, for example:
  • User ID – The Mailchimp user.
  • API Key – The API key for the user. This can be generated from the Mailchimp site.
  • Activity Fetch Frequency - The frequency at which email events (sent/open/click etc) are periodically downloaded from Mailchimp.
  • Activity Fetch Units - The time unit (Hours/Minutes/Seconds) of the activity fetch frequency.

The activity fetch parameters determine how frequently Mailchimp is polled for campaign activity results. This should be set at a value that offers a compromise between response time and processing overhead. A reasonable frequency is 15 minutes.