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Google Connector User Guide
Overview
The Google Ads connector uploads contact information into an existing audience or new audience in Google Ads.

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- Facebook Connector User Guide
- Google Connector User Guide
  - Overview
    The Google Ads connector uploads contact information into an existing audience or new audience in Google Ads.
  - Prerequisites
    To configure Google Ad Connector in Unica, you must have:
  - Configuration
    To use Google Ads connector, the Unica administrator must configure a connection.
  - Test Connection
    Perform the following steps to test a connection: When defining a connection, the Test button can be pressed. This invokes a query operation on Google Ads to ensure that server can be reached and that the connection parameters are valid.
  - Touchpoint or Process Box Configuration
    When you configure Google Ads connector from a Touchpoint in Unica Journey or a Process box in Unica Campaign, the following properties are displayed:
  - Event Tracking
    The responses that you receive from the Google Ads connector are as follows:
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Overview

The Google Ads connector uploads contact information into an existing audience or new audience in Google Ads.

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