About the product

Overview

Unica Journey is a goal-based orchestration solution to craft, execute, and visualize context-driven, personalized, multi-step omnichannel customer experiences.

Marketers can use Unica Journey to:

  • Define goals for customer experience
  • Easily adjust journeys in real time to achieve them
  • Craft and visualize entire customer journey across channels/touchpoints and events with a sleek and intuitive Journey Canvas

Customer journeys are completely automated and synchronized with every step of your customer’s brand engagement. Use the real-time Insights within Journey to understand customer behavior with insights that reflect things as they happen in their journey.

Unica Journey can use Unica Link and Unica Deliver as execution engines.

Unica Deliver support only email executions in integration with Unica Journey.

Unica Link support delivery channels integration for email, SMS, and CRM systems.

With Unica Link below reference connectors are certified:

  • MailChimp – for email
  • Mandril – for email
  • Twilio – for SMS
  • Salesforce – for CRM

Integration with Unica Link allows Journey to integrate with any third-party vendors for email, SMS, and CRM executions only.

Unica Journey also has a flexible data definition and entry sources to augment customer journey with contextual data, and events from multiple touchpoints and in variety of formats (File, API, etc.)

Features

  • Goal driven Experiences: Define goals for your customer experience and easily adjust your journeys in real time to achieve them.
  • Orchestration Canvas: Craft and visualize your entire customer Journey across channels/touchpoints and events with a sleek and intuitive journey canvas.
  • Always on Engagement: Completely automated execution that is in sync with every step of your customer’s brand engagement.
  • Real-time Insights: Understand your customer behavior with insights that reflect things as they happen in their journeys.
  • Choice of Touchpoints: Leverage the out of the box native touchpoints for digital channels or craft a custom touchpoint and seamlessly orchestrate the journey across your eco system.
  • Dynamic Data Framework: Flexible data definition and entry sources to augment customer journey with contextual data and events from multiple touchpoints and in variety of formats (File, API, Landing Pages etc.)

Benefits

  • Increased Brand Loyalty: Strengthen your brand following with targeted and automated journeys that acquire, nurture, convert and retain customers.
  • Amplified Omni Channel Engagement: Deliver a consistent customer experience across channels with native integration for outbound (Unica Campaign) and inbound engagement (Unica Interact, Unica Discover, and Unica Deliver).
  • Shorten your Customer Conversion Cycle: Be a step ahead and drive your customer to their goals with timely next best actions.
  • React to the Moment: You will not miss any opportunity to know where your customer is on their journey and delight them with relevant experience.
  • Lower Marketing TCO: Reduce your marketing TCO with automated flows and plug and play integration to your MarTech ecosystem through an open and flexible framework powered by the Unica Link.

For more details on the available features, see the Unica Journey User Guide.