To use the Message Connector to provide custom offer images
when an end-user interacts with your electronic media (such as by
opening an email message), and custom landing pages when the end-user
clicks through the offer, you need to create the links to embed in
your message. This section provides a summary of the HTML tagging
of those links.
About this task
Regardless of the system you use to generate your outgoing
messages to end users, you need to generate the HTML tagging to contain
the appropriate fields (provided in the HTML tags as attributes) containing
information you want to pass to the Interact runtime server. Follow
the steps below to configure the minimum information needed for a
Message Connector message.
Note that although the instructions
here refer specifically to messages containing Message Connector links,
you can follow the same steps and configuration to add links to web
pages or any other electronic media.
Procedure
- Create the
IMG
link that will appear in
your message with, at a minimum, the following parameters:
msgID
, indicating the unique identifier for
this message.
linkID
, indicating the unique identifier for
the link in the message.
audienceID
, the identifier of the audience to
which the recipient of the message belongs.
Note that if the
audience ID is a composite ID, all of those components must be included
in the link.
You may also include optional parameters that include audience
level, interactive channel name, interaction point name, image location
URL, and your own custom parameters not specifically used by the Message
Connector.
- Optionally, create an
A
link that encloses
the IMG
link so that, when the user clicks the image,
the browser loads a page containing the offer for the user. The A
link
must also contain the three parameters listed above (msgID
, linkID
,
and audienceID
), plus any optional parameters (audience
level, interactive channel name, and interactive point name) and custom
parameters not specifically used by the Message Connector.
Note
that the A
link will most likely contain a Message
Connector IMG
link, but can also stand alone on the
page as needed. If the link does contain an IMG
link,
the IMG
link should contain the same set of parameters
as the enclosing A
link (including any optional or
custom parameters).
- When the links are correctly defined, generate and send
the email messages.