You can add learning models to monitor the actions of the
visitors that visit your website. Based on the previous actions of
the visitors, you can determine the best offers for them.
About this task
You can edit a learning model by clicking the name of the learning model on the Self
learning tab.
You can delete a learning model by selecting the check box next to its name and clicking the
Delete icon.
Procedure
-
Click the Add model icon on the Self learning tab
of an interactive channel.
The Add/edit learning model dialog box opens.
- Enter a Name for the learning model.
- Enter a Description for the learning
model.
This description is displayed on the Self learning tab to identify this
learning model.
-
Complete the definition for the learning model by adding visitor attributes and/ or Event
Patterns to the Predictive attributes of interest list.
This list specifies which visitor attributes, Event patterns you want Unica Interact to monitor to determine the best offers to
present to visitors.
Note: Two different ICs having two different patterns used in learning models and deployed- When posted an event
from IC2's pattern event pattern from IC1 is also written to the Learning
Table.Fundamentally, Unica Interact is
designed to be cross channel, so the idea of learning is that the system can learn and apply
attributes from all channels.
- Click Enable to make this learning
model active within the parameters you defined.
-
Click Save and return to go back to the Self
learning tab or Save and add another to continue adding learning
models.