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User Guide
Unica Interact provides documentation and help for users, administrators, and developers.
Unica Interact overview
Unica Interact is an interactive engine that targets personalized offers to visitors of inbound marketing channels. You can configure Unica Interact to be behavioral, strictly event-based, situational, strategic, and so on. Unica Interact is a module within the Unica suite of tools.
Unica Campaign key concepts
Interact integrates with Unica Campaign to define the offers that are assigned to customers. Integration between Interact and Campaign ensures that you can use the same offers across multiple campaigns, and integrate all the contact and response history across all your campaigns.
Offers
An offer represents a single marketing message, which can be delivered in various ways.

Offers

An offer represents a single marketing message, which can be delivered in various ways.

In Unica Campaign, you create offers that can be used in one or more campaigns.

Offers are reusable:

In different campaigns
At different points in time
For different groups of people (cells)
As different "versions" by varying the offer's parameterized fields

You assign offers to interaction points in the touchpoints that are presented to visitors.

From version 12.1.0.4 onwards, Interact supports "DRAFT", "PUBLISHED" and "RETIRED" Centralized Offer Management states. Only "PUBLISHED" offers can be used and deployed in Interact. If any "PUBLISHED" offer in Interact, is redrafted or retired, the corresponding status "(redraft)/(retired)" is displayed with the offer.