Offers
An offer represents a single marketing message, which can be delivered in various ways.
In Unica Campaign, you create offers that can be used in one or more campaigns.
Offers are reusable:
- In different campaigns
- At different points in time
- For different groups of people (cells)
- As different "versions" by varying the offer's parameterized fields
You assign offers to interaction points in the touchpoints that are presented to visitors.