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IBM Distributed Marketing v11.1 documentation
Welcome to the IBM Distributed Marketing v11.1 documentation, where you can find information about how to administer and use IBM Distributed Marketing.
General Data Protection Regulation (GDPR) support
The GDPR has been adopted by the European Union (“EU"). It establishes a stronger data protection regulatory framework for processing of personal data of individuals, impacts IBM and IBM's client contracts, policies and procedures when handling personal data.
System Requirements and Compatibility
Distributed Marketing operates as part of the IBM® Marketing Software suite of products. Distributed Marketing version 11.1 requires IBM Marketing Platform 11.1 and IBM Campaign 11.1Short reference description.
New Features and Changes
Fixed Defects
Known Issues
This section lists known issues in Distributed Marketing 11.1.
Known Limitations
This section lists known limitations in Distributed Marketing 11.1.
An installation of Distributed Marketing is complete when you install, configure, and deployinstall and configure Distributed Marketing. The Distributed Marketing Installation Guide provides detailed information about installing, configuring, and deployinginstalling and configuring Distributed Marketing.
Installation overview
An installation of Distributed Marketing is complete when you install, configure, and deployinstall and configure Distributed Marketing. The Distributed Marketing Installation Guide provides detailed information about installing, configuring, and deployinginstalling and configuring Distributed Marketing.
Planning the CampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectionDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution Modeler installation
When you plan your Distributed Marketing installation, ensure that you have set up your system correctly, and that you have configured your environment to deal with any failures.
Preparing the IBM Distributed Marketing data sources
You can use the Distributed Marketing worksheet to enter the information that is required when you install Distributed Marketing.
Installing CampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectionDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution ModelerCampaign
You must run the IBM® Marketing Software installer to start the installation of Distributed Marketing. The IBM Marketing Software installer starts the Distributed Marketing installer during the installation process. Make sure that the IBM Marketing Software installer and the product installer are saved at the same location.
Configuring Distributed Marketing Before Deployment
Complete the configuration tasks before you deploy the web application.
Deploying Distributed Marketing web application
You can deploy the web application by either including Distributed Marketing in an EAR file or by deploying the Distributed Marketing WAR file.
Configuring Distributed Marketing after deployment
After you deploy Distributed Marketing, configure the Distributed Marketing environment. Configuring environments completes the basic installation of Distributed Marketing.
Clustering your WebSphere Application Server for IBM Distributed Marketing
You can create a clustered environment in the IBM WebSphere Application Server to use within IBM Distributed Marketing.
Uninstalling CampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectionDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution Modeler
Run the Distributed Marketing and Attribution Modeler uninstallers to uninstall Distributed Marketing. When you run the Distributed Marketing uninstaller, the files that were created during the installation process are removed. For example, files such as configuration files, installer registry information, and user data are removed from the computer.
The configTool Utility
The properties and values on the Configuration page are stored in the Marketing Platform system tables. You can use the configTool utility to import and export configuration settings to and from the system tables.
Before you upgrade from any version of Distributed Marketing, be sure that you understand all the steps about how to upgrade Distributed Marketing to the new version.
Upgrade Overview
An upgrade of Distributed Marketing is complete when you upgrade, configure, and deployupgrade and configure Distributed Marketing. The Distributed Marketing Upgrade Guide provides detailed information about upgrading, configuring, and deployingupgrading and configuring Distributed Marketing.
Planning the Distributed Marketing upgrade
Examine upgrade scenarios when you upgrade Distributed Marketing. Upgrade scenarios provide guidelines for upgrading Distributed Marketing to the specific version.
Upgrading Distributed Marketing
Before you upgrade from any version of Distributed Marketing, be sure that you understand all the steps about how to upgrade Distributed Marketing to the new version.
Deploying Distributed Marketing web application
You can deploy the web application by either including Distributed Marketing in an EAR file or by deploying the Distributed Marketing WAR file.
Uninstalling CampaignDistributed MarketingeMessageContact OptimizationInteractLeadsOpportunity DetectionDigital Analytics for On PremisesCustomerInsightPredictiveInsightMarketing OperationsInteraction HistoryAttribution Modeler
Run the Distributed Marketing and Attribution Modeler uninstallers to uninstall Distributed Marketing. When you run the Distributed Marketing uninstaller, the files that were created during the installation process are removed. For example, files such as configuration files, installer registry information, and user data are removed from the computer.
The configTool utility
The properties and values on the Configuration page are stored in the Marketing Platform system tables. You can use the configTool utility to import and export configuration settings to and from the system tables.
IBM® Distributed Marketing provides marketing organizations with the ability to distribute the execution of centrally managed marketing campaigns throughout the enterprise.
IBM Distributed Marketing
IBM® Distributed Marketing provides marketing organizations with the ability to distribute the execution of centrally managed marketing campaigns throughout the enterprise.
Customize IBM Distributed Marketing
You can customize the Marketing OperationsDistributed Marketing interface to meet your needs. Customization settings are available in Marketing OperationsDistributed Marketing when you click Settings or Settings > Marketing OperationsDistributed Marketing Settings.
Administrative Settings page
When you select Settings > Marketing OperationsDistributed Marketing Settings, the Administrative Settings page appears.
Security
You configure security policies that grant users permission to access specific objects and features through assigned access roles.
Templates
Templates are definitions of a List, On-demand Campaign, or Corporate Campaign that corporate and field marketers use to create new objects.
Working with Templates
To create and manage templates and template components, you use the Template Configuration page. Select Settings > Marketing OperationsDistributed Marketing Settings. Then, click Template Configuration.
Form Editor
The Form Editor creates and edits template components. Forms capture information about the List, On-demand Campaign, or Corporate Campaign.
Workflows
To help you complete different workflow-related efforts, the Workflow tab offers different view modes and an edit mode.
Configuration properties in XML files
Configuration properties on the configuration page
This section describes the Distributed Marketing configuration properties on the configuration page.
Java custom validation
Custom validation procedures provide a way for you to extend Distributed Marketing in-built validation.
Administration Settings
Basic Settings page
Instance Options page
Calendar/Timeline Settings page
Security Policy Settings page
User Permissions page
Flowchart Run Monitoring page
Default Alert Subscriptions page
List Definitions screen
Template Definitions page
Form Definitions page
Data Mapping Definitions page
Icons page
Non-working Business Days page
Published Searches page
Corporate marketers develop templates for reusable campaign logic and lists of customer contacts.
IBM Distributed Marketing
IBM® Distributed Marketing provides marketing organizations with the ability to distribute the execution of centrally managed marketing campaigns throughout the enterprise.
Customize Distributed Marketing
You can customize the Marketing OperationsDistributed Marketing interface to meet your needs. Customization settings are available in Marketing OperationsDistributed Marketing when you click Settings or Settings > Marketing OperationsDistributed Marketing Settings.
Corporate Campaigns
Corporate Campaigns are marketing campaigns that are planned, scheduled, and executed by a centralized marketing team.
Corporate Campaign tasks
The goal of a Corporate Campaign is to target customers that local field marketers approved.
Corporate Campaigns and field marketers
When a corporate marketer uses the Subscription task in the workflow for a Corporate Campaign, invited field marketers choose whether to subscribe to the Corporate Campaign.
Subscriptions
A subscription is the invitation to a field marketer to include their territory in a Corporate Campaign, or a wave of a multi-wave Corporate Campaign.
Workflows for Corporate Marketers
To help you complete different workflow-related efforts, the Workflow tab offers different view modes and an edit mode.
IBM Unica Campaign Flowcharts for IBM Unica Distributed Marketing
For a Corporate Campaign, two flowcharts are typically run by corporate marketing through Campaign.
Working with Corporate Campaigns
This section contains common information about working with Lists, On-demand Campaigns, and Corporate Campaigns.
Alerts
Templates
Templates are definitions of a List, On-demand Campaign, or Corporate Campaign that corporate and field marketers use to create new objects.
Working with Templates
To create and manage templates and template components, you use the Template Configuration page. Select Settings > Marketing OperationsDistributed Marketing Settings. Then, click Template Configuration.
Form Editor
The Form Editor creates and edits template components. Forms capture information about the List, On-demand Campaign, or Corporate Campaign.
IBM Unica Campaign Flowcharts
IBM® Campaign flowcharts define the campaign logic. Each flowchart in a campaign performs a sequence of actions on data that is stored in your customer databases or flat files.
IBM Unica Campaign Processes
Working with IBM Unica Campaign Processes
User variables
Campaign supports user variables, which can be used during process configuration when creating queries and expressions.
Page Help
Corporate Campaigns page
Field marketers create and run local or regional marketing activities for a territory or line of products.
Introduction to IBM Unica Distributed Marketing Field Marketing
IBM® Distributed Marketing provides marketing organizations with the ability to distribute the execution of centrally managed marketing campaigns throughout the enterprise.
Customizing IBM Unica Distributed Marketing
You can customize the Marketing OperationsDistributed Marketing interface to meet your needs. Customization settings are available in Marketing OperationsDistributed Marketing when you click Settings or Settings > Marketing OperationsDistributed Marketing Settings.
Lists
A List is a group of contacts, and a field marketer can define criteria to include or exclude contacts from a List.
On-demand Campaigns
An On-demand Campaign is a marketing campaign that field marketers create and run on an as-needed basis.
Corporate Campaigns for Field Marketers
Corporate Campaigns are marketing campaigns that are planned, scheduled, and executed by a centralized marketing team.
Workflows for Field Marketers
To help you complete different workflow-related efforts, the Workflow tab offers different view modes and an edit mode.
Working with Lists and On-demand Campaigns
This section contains common information about working with Lists, On-demand Campaigns, and Corporate Campaigns.
Alerts
On-demand Campaigns page
Upload Workflow page
Update Workflow page
Custom tab page
Lists page
Calendar page
My Active Subscriptions page
Home Page
Online Help Screen Name
IBM® Distributed Marketing provides marketing organizations with the ability to distribute the execution of centrally managed marketing campaigns throughout the enterprise.
IBM® Distributed Marketing REST API
Use the IBM® Distributed Marketing REST API to manipulate templates, folders, forms, Lists, and On-demand Campaigns.