Branded link and image URLs
To enable link tracking, Unica modifies links in email messages and landing pages. Deliver rebuilds the link to identify one of your registered messaging domains, instead of seeing a link that references an Unica domain.
When Deliver assembles an email message or displays a hosted landing page, it replaces each hyperlink with a redirect link that connects to Unica hosted messaging services. Without any further link modification, email recipients would see a URL that identifies Unica as the source of the link.
To ensure that message recipients see your brand as the source, Deliver rebuilds each link to include the email marketing domain that you specify as the From: email domain. You specify the From: domain when you configure the email header. Rebuilding the links to reflect your email domain is referred to as presenting a branded URL.
- Hyperlinks added to HTML email.
- Hyperlinks in email that point to hosted landing pages
- Hyperlinks between hosted landing pages
- Image source URLs in HTML email
The following table describes how Deliver ensures that email and landing page links display your preferred email domain.
Building and viewing the link | Link format |
---|---|
What you see in the Message Editor. |
When you add a link to the email or landing page, the link displays as shown
here.
In this example, the link target is the new products page on your corporate website: http://example.com/New products. |
How Deliver assembles the link. |
Deliver replaces the original link target with a redirect link that points to an email marketing domain in the Unica hosted email environment. The rebuilt link includes unique URL parameters that identify the link, specify the original link target, and provide link tracking data. When you run a mailing,Deliver rebuilds the link in the following format.
Deliver sends the rebuilt link as follows:
In this example, |
What the email recipient sees. |
When email recipients hover over the link in HTML versions of the email, they typically see the branded URL, as seen in the following example.
The actual display behavior depends on the email client or browser in which the recipient views the email. |