Home
User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
Quick Builder
Quick Builder is the user interface for creating smart email communications with and without landing pages, wherein you can design the email messages as per your requirements using the enhanced tools available. You can also use Deliver Advanced Message Editor to create email communications with and without landing pages. Quick Builder displays communications and landing pages that were created or modified only using Quick Builder.
Landing pages
Landing pages hosted by Unica allow you to continue interacting with your customer after the message is received. Through landing pages, you can provide additional information, offer more options, and solicit input. You can create landing pages in both Quick Builder and Message Editor.
Design landing pages using existing HTML template
From version 12.1.5, you can design landing pages using existing HTML templates.

User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Unica Deliver overview
  Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Selecting email recipients
  If you install and enable Unica Deliver within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring a Deliver process in a Campaign flowchart.
- Personalized messaging
  Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
- About configuring a mailing
  Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.
- About testing Deliver mailings
  Testing a messaging allows you to identify and resolve any problems that might exist with your messaging list, verify how the message will appear to each recipient, and address issues that might interfere with efficient transmission and delivery of your communication. For best results, test each Deliver messaging before you use it to send a production messaging.
- Methods for sending personalized email
  To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
- Quick Builder
  Quick Builder is the user interface for creating smart email communications with and without landing pages, wherein you can design the email messages as per your requirements using the enhanced tools available. You can also use Deliver Advanced Message Editor to create email communications with and without landing pages. Quick Builder displays communications and landing pages that were created or modified only using Quick Builder.
  - Communications
  - Content
  - Personalized email messaging
  - Landing pages
    Landing pages hosted by Unica allow you to continue interacting with your customer after the message is received. Through landing pages, you can provide additional information, offer more options, and solicit input. You can create landing pages in both Quick Builder and Message Editor.
    - Design landing pages via Quick Builder
      To design a landing page as per your requirements, complete the following steps:
    - Design landing pages using existing HTML template
      From version 12.1.5, you can design landing pages using existing HTML templates.
    - Design static landing pages
      Although landing pages has its advantages, it cannot be accessed via a URL. From version 12.1.5, you can use Deliver to assign and publish landing pages as static landing pages.
    - Preview landing page
    - Designing built-in landing pages
      The out-of-the-box built-in landing pages are provided so that the user can design landing pages for gathering customer opt-ins or opt-outs from communications. Deliver processes the response of built-in preference landing page and makes it available to Contact Central on the Customer Consent page if it is integrated with Campaign. Campaign can process these Opt-outs in the Deliver process box and exclude users who have opted out for a channel so that they are not contacted later by Deliver on opted out channels.
  - Personalized SMS messaging
  - Personalized mobile app push notifications
  - Adding dynamic content
    You can use dynamic content to display content that changes dynamically based on the rules or conditions set for the communication component.
  - Interoperability
- The Deliver Message Editor
  Digital marketers construct email, landing pages, WhatsApp messages, and text messages in Unica Deliver in the Deliver Message Editor. Marketers without specific HTML editing experience can create valid, full-featured HTML email and landing pages with the editing and personalization tools in the Message Editor.
- Analyzing your mailing results
- Supported JDBC Data Types
  Personalization fields must map to marketing database fields that are configured for a data type that Deliver supports.
- Overview

Design landing pages using existing HTML template

From version 12.1.5, you can design landing pages using existing HTML templates.

To design landing pages using existing HTML templates, complete the following steps:

See the topic Create a folder and Add Content for details on creating folder, importing a ZIP file containing the HTML template, and how to import a ZIP file.
See the section Accessing the uploaded template to access the uploaded HTML template.
Under Communication tab, in the New list, select Landing page.
Within Select Imported Content, click Select Content. The Content Picker panel opens.
Although the Content Picker panel looks the same as the preview panel, the Content Picker panel only displays content if the selected folder has HTML files. Files of all other formats do not appear in the right panel. Access the relevant folder and select the required HTML file.
The landing page template appears in the New Landing Page page.
You cannot modify the content of the template-based landing pages. You can only change View Properties of the Landing Page.
Click Save and Preview for a preview and Save and Publish to publish the landing page.

Rate this topic

5 stars 4 stars 3 stars 2 stars 1 star

Comment on this topic.

By clicking this box, you acknowledge that you are NOT a U.S. Federal Government employee or agency, nor are you submitting information with respect to or on behalf of one. HCL provides software and services to U.S. Federal Government customers through its partners immixGroup, Inc. Contact this team at https://hcltechsw.com/resources/us-government-contact. Do not include any personal data in this Comment box.