audienceID

You define the audienceID parameter to correlate transactional email messages with email recipients when you perform additional reporting and processing.

Parameter name

audienceID

Data type

Varies.

You can identify one or more audience IDs for the transactional email recipient. Pass data for audienceID as an array of name-value pairs.

You can define any value or set of values for each audienceID. For example, you might use a promotional code, account type, geographical identifier, or all three as the value for audienceID.

Because each request sends transactional email to one individual, you can identify a specific email recipient by defining a unique audienceID. In this scenario, you might use a customer account number as a value for audienceID.

Deliver adds the name and value that you provide for audienceID to the tracking records in the Deliver system tables. Single audience ID values are stored in the UCC_Envelope table. Multiple audience ID values are stored in the UCC_EnvelopeAttr table.

In Unica Campaign, marketers can define various audience levels to identify individuals for tracking purposes. The Deliver TMS does not validate that the audience names that you provide for audienceID in a transactional email request match the audience names defined in Campaign. To avoid possible confusion when interpreting tracking results, consult with your marketing team to determine the correct audience names and values to pass.