For each customer in segment |
- Any customer applies the rule to all customers.
- Segment Name limits the rule to customers in
the segment you select.
|
that first receives an offer from channel |
- Any channel applies to offers regardless of delivery channel.
- Channel name narrows the rule to those offers
on the channel you specify only.
|
concerning offer/offer list |
- Any offer applies to all offers.
- Offer/offer list narrows the rule to the specific
offer or offer list you select.
- Offer Versions narrows the rule to offer versions with the offer attributes
you specify in the query builder. Use offer version to scope the rule to apply to only
specific offer versions defined using parameterized offer attributes.
A checkbox
For Every value of, can be selected in conjunction with
Offer versions radio button. When checked, it indicates that all
values of the selected offer attribute would be used by the rule. When the checkbox is
checked, user will be allowed to select only one offer attribute from the query
builder.
|
cannot later receive an offer from channel |
- Any channel applies to offers regardless of delivery channel.
- Channel name narrows the rule to those offers
on the channel you specify only.
|
within the time period |
- A time period you specify applies the rule
to all time periods with the specified duration. The duration is a
number of days. In other words, the rule must be true for any time
period specified. For example, you create a rule that says a maximum
of 3 offers can be sent to any customer in a 30-day period. Unica Optimize does
not allow any optimized offers (also considering offers given in contact
history) to exceed 3 in any 30-day window. This "sliding window" interpretation
of the time period allows you to truly control your offer presentation
strategy.
- 0 represents "this optimization period." This
option sets the minimum and maximum number of offers made over the
entire time range for proposed contacts across all participating campaigns
in this Unica Optimize session.
That is, between the earliest and latest proposed dates in the PCT.
When a value of zero is used, no sliding windows are used. The entire
optimization period is considered as a single time window. In addition,
contact history is not considered.
|
concerning offer/offer list |
- Any offer applies to all offers.
- Offer/offer list narrows the rule to the specific
offer or offer list you select.
- Offer Versions narrows the rule to offer versions with the offer attributes
you specify in the query builder. Use offer version to scope the rule to apply to only
specific offer versions defined using parameterized offer attributes.
A checkbox
For Every value of, can be selected in conjunction with
Offer versions radio button. When checked, it indicates that all
values of the selected offer attribute would be used by the rule. When the checkbox is
checked, user will be allowed to select only one offer attribute from the query
builder.
|