Sampling at the audience ID level
Create hold-out groups to analyze the lift of your optimizations.
About this task
This procedure assumes that each cell you initially create is sampled separately.
Procedure
- Perform one of the following steps:
- In the Extract process in your flowchart, retrieve optimized contacts from the CellCode field, following instructions in Retrieving optimized contacts by a PCT or OCT field.
- Add a Segment process to the flowchart and segment by the CellCode field, instead of extracting from the CellCode field in the Extract process.
- Randomly sample each cell into a target cell and a control
cell.
- Connect all of the target and control cells that belong
to a single package into a single contact process.
For more information about channeling multiple cells into separate contact processes, see Including one Extract process per package.