Implementing Unica Optimize
The details of setting up Unica Optimize are lengthy; however, the general process is simple.
Follow these steps to start your implementation:
In Unica Campaign, define your audience levels, offers, offer lists, and segments.
See Building offer templates for Unica Optimize for offer template requirements.
- Create your Unica Optimize sessions (where you define your rules and constraints) and then link the Unica Optimize sessions to the campaigns.
- After your building blocks (offers/offer lists and segments) are created in Unica Campaign, build your campaigns and flowcharts.