Unica Optimize system tables reference

The system table reference provides details on each of the Unica Optimize system tables. The data types that are indicated in the following tables are generic types that may be different in your Campaign installation, depending on the database that is used for the system tables. The Unica Optimize system tables are stored in a database that was created before the Campaign installation. The database can have any name. The ODBC or native connection provides a connection to the database.

UA_OptimizeProcess

An entry in this table represents a single Optimize process box as seen in Unica Campaign flowcharts.

Table 1. UA_OptimizeProcess field descriptions
Field Name Type Null? Description Length Additional Attributes
OptimizeID BIGINT NOT NULL This is an internal identifier for the Optimize process box that uniquely identifies it within a campaign.

Valid Values: Globally unique positive integer within the internalIDLowerLimit and internalIDUpperLimit configuration parameter values for generated values.

 19 Is Primary Key? Yes

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? Yes

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? No
TempFlag INTEGER NOT NULL The temporary state of this box.

Valid Values: 0 = not temporary 1 = temporary

 10 Is Primary Key? Yes

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? No
FlowchartID INTEGER NOT NULL Unique identifier of the flowchart that contains the Optimize process box. This ID is assigned by the system when a flowchart is created.

Valid Values: Globally unique positive integer within the internalIDLowerLimit and internalIDUpperLimit configuration parameter values for generated values.

 10 Is Primary Key? Yes

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? Yes

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? No
CampaignID BIGINT NOT NULL Unique identifier of the campaign containing the flowchart containing the Optimize process box. This ID is assigned by Unica Campaign when a campaign is created. It uses the next available value (assumed unique) from the UA_IDSByType table for campaigns.

Valid Values: Globally unique positive integer within the internalIDLowerLimit and internalIDUpperLimit configuration parameter values for generated values.

 19 Is Primary Key? No

Is Foreign Key? Yes

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? No
ACOSessionID BIGINT NOT NULL The unique identifier for each Unica Optimize session.

Valid Values: Globally unique positive integer within the internalIDLowerLimit and internalIDUpperLimit configuration parameter values for generated values.

 19 Is Primary Key? No

Is Foreign Key? Yes

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? No
ProcessName VARCHAR NOT NULL The name that is given by the user for this process box (in the General tab of the process box, inside the flowchart).

Valid Values: Any text characters, minus standard disallowed special name characters.

 255 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? Yes

User Entered? Yes

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? No
Status VARCHAR NULL The status of this Optimize process box.

Valid Values: 'Free' or 'Busy'

16 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? Yes

Stored Run? Yes

Configuration? No
RunBy INTEGER NULL The ID of the user that last ran this process box.

Valid Values: Valid ASM User ID

 10 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? Yes

Stored Run? Yes

Configuration? No
LastRunDate TIMESTAMP NULL Date and time the Optimize process box was last run (any flowchart, branch, process run). This value is NULL if never run. Test runs do not update this value.

Valid Values: Valid datetime.

 23,3 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? Yes

Stored Run? Yes

Configuration? Yes
RunResult VARCHAR NULL The results of the last run. This is an XML field that contains metadata about the results of the run.

Valid Values: Well-formatted XML string containing Optimize process run results.

 2048 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? No

Stored Save? No

Stored Run? Yes

Configuration? No
CreateDate TIMESTAMP NULL The date this process box was created.

Valid Values: Valid datetime.

 23,3 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? Yes
CreateBy INTEGER NULL The ID of the user that created this box.

Valid Values: Valid ASM User ID

 10 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? No
UpdateDate TIMESTAMP NULL The last date or time this process box was changed.

Valid Values: Valid datetime.

 23,3 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? No

Stored Save? Yes

Stored Run? No

Configuration? Yes
UpdateBy INTEGER NULL The user that last updated this process box.

Valid Values: Valid ASM User ID

 10 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? No

Stored Save? Yes

Stored Run? No

Configuration? No
IncludedInRun int NO It's value can be either 1 or 0. If the value is 1 it means the entry will be considered in Optimize Session Run, if 0 it won't be considered in Optimize Session Run. Default value for this column is 1. Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? No

Stored Save? Yes

Stored Run? No

Configuration? No
Table 2. UA_OptimizeProcess parent tables
Table name Description
UACO_OptSession An entry in this table represents a single Unica Optimize session with all of its metadata.
UA_Campaign

UACO_OCTBase

This table contains all of the columns that are used to create an optimized contacts table (OCT) for a session.

Table 3. UACO_OCTBase field descriptions
Field Name Type Null? Description Length Additional Attributes
ContactID BIGINT NOT NULL A unique identifier of a potential contact that is originated from a particular flowchart. This number is unique across a flowchart. An entry in this table means that the contact was optimized and accepted by Unica Optimize. This field appears in the OCT.

Valid Values: Any numeric value.

 19 Is Primary Key? Yes

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? Yes

Configuration? No
OptimizeID BIGINT NOT NULL The unique identifier for the Optimize process box that generated this particular transaction. This field appears in the OCT.

Valid Values: Globally unique positive integer within the internalIDLowerLimit and internalIDUpperLimit configuration parameter values for generated values.

 19 Is Primary Key? Yes

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? Yes

Configuration? Yes
OutputScore DOUBLE NOT NULL The score that was used by Unica Optimize during optimization. Because the score that was passed in from Unica Campaign can be overridden by the score matrix, this score must be recorded here. This field appears in the OCT.

Valid Values: Any numeric value.

 53 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? Yes

Configuration? Yes

UACO_OfferSeg

This table contains the scores that are used at the intersection of an offer and segment in the score matrix.

Table 4. UACO_OfferSeg field descriptions
Field Name Type Null? Description Length Additional Attributes
ACOSessionID BIGINT NOT NULL A unique identifier for the Unica Optimize session.

Valid Values: Any valid ACOSessionID from the UACO_OptSession table.

 19 Is Primary Key? Yes

Is Foreign Key? Yes

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? No
SegmentID BIGINT NOT NULL The unique ID for a strategic segment in the score matrix.

Valid Values: Any SegmentID from the UA_Segment table.

 19 Is Primary Key? Yes

Is Foreign Key? Yes

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? No
OfferID BIGINT NOT NULL The unique identifier of an offer in the score matrix.

Valid Values: Any valid OfferID in the UA_Offer table.

 19 Is Primary Key? Yes

Is Foreign Key? Yes

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? No
Score DOUBLE NOT NULL This is the score that is used when the Offer ID and the Segment ID in this particular row matches the transaction's offer or segment.

Valid Values: Any positive numeric value.

 53 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? Yes

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? No
Table 5. UACO_OfferSeg parent tables
Table name Description
UACO_SesnSegment This table contributes to the definition of two items: the score matrix and the "displayed segments" used in the session.
UACO_SesnOffer This table contributes to the definition of two items: the score matrix and the "displayed offers" used in the session.

UACO_OptSession

An entry in this table represents a single Unica Optimize session with all of its metadata.

Table 6. UACO_OptSession field descriptions
Field Name Type Null? Description Length Additional Attributes
ACOSessionID BIGINT NOT NULL The unique identifier for each Unica Optimize session.

Valid Values: Globally unique positive integer within the internalIDLowerLimit and internalIDUpperLimit configuration parameter values for generated values.

 19 Is Primary Key? Yes

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? No
FolderID BIGINT NOT NULL The unique identifier of the folder. This ID is assigned by the system when a new folder is created. Folder IDs start at either 100 or the value of internalIDLowerLimit configuration parameter, whichever is higher.

Valid Values: Globally unique positive integer within the internalIDLowerLimit and internalIDUpperLimit configuration parameter values for generated values.

19 Is Primary Key? No

Is Foreign Key? Yes

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? No
Name VARCHAR NOT NULL Name of the Unica Optimize session.

Valid Values: Any text characters, minus standard disallowed special name characters.

 64 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? Yes

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? No
Objective VARCHAR NULL Optional, user-entered, free-form objective of the session.

Valid Values: Any text characters

 512 Is Primary Key? No

Is Foreign Key? No

Required Field? No

System Generated? No

System Generated Override? No

User Entered? Yes

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? No
Description VARCHAR NULL Optional, user-entered, free-form description of the session.

Valid Values: Any text characters

 512 Is Primary Key? No

Is Foreign Key? No

Required Field? No

System Generated? No

System Generated Override? No

User Entered? Yes

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? No
AudienceName VARCHAR NOT NULL The audience level of the session. After the session is created, the value of this should not be changed. It is with this audience level that the OCT/PCT/POA are generated. Valid values for this are stored in the configuration system.

Valid Values: Any audience level.

 64 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? Yes

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? No
TemplateTable Name VARCHAR NULL This is the name of a table that is used as a template for any user-defined fields. Each of the fields in this table is added to the PCT during generation so the user can customize the PCT to include fields to be used in rules. After the session is created, the value of this column should not change. 1) This table must be part of the system tables. 2) This value can be NULL, which means that no user-defined columns are used in the session.

Valid Values: Any table that is listed in the configuration for template table names.

 64 Is Primary Key? No

Is Foreign Key? No

Required Field? No

System Generated? No

System Generated Override? No

User Entered? Yes

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? Valid values from configuration.
AgentChannel Name VARCHAR NULL 64 Is Primary Key? No
AgentInfoTemplate Table VARCHAR NULL Each table contains the unique identification values (IDs) of agents and their capacity. These tables should be present in the Unica Campaign system database. 64 Is Primary Key? No
AgentCustomerRel TemplateTable VARCHAR NULL The Agent Customer Relationship table contains the unique identification values (IDs) of agents and the audience ID of associated customers. This table should be present in the Unica Campaign system database. The audience level of the audience ID must be the same as the audience level of your Unica Optimize session. 64 Is Primary Key? No
PCTName VARCHAR NOT NULL This is the name of the PCT table that is associated with this session. This table should live in the same schema as the system tables. This table contains all of the proposed contacts from participating campaigns.

Valid Values: The format of this table name is defined in the software by using the format: UACO_PCTXXXXXXXXXX, where XXXXXXXXXX is the 10 digit 0 padded ACOSessionID.

 64 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? Yes
OCTName VARCHAR NOT NULL This is the name of the OCT table for this session. The OCT contains all of the transactions that Unica Optimize accepted out of the PCT. This field cannot be NULL.

Valid Values: The format of this table name is defined in the software by using the format: UACO_OCTXXXXXXXXXX, where XXXXXXXXXX is the 10 digit 0 padded ACOSessionID.

 64 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? Yes
POAName VARCHAR NOT NULL This is the proposed offer attribute table for this session. It contains the value of the attributes for the offers being proposed in the PCT.

Valid Values: The format of this table name is defined in the software by using the format: UACO_POAXXXXXXXXXX, where XXXXXXXXXX is the 10 digit 0 padded ACOSessionID.

 64 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? Yes
TrxnScoreField VARCHAR NOT NULL This field stores the name of the score field in the PCT associated to this session (see PCTName) that is used as the score field for the transactions in the PCT. By default, the value of this column is the "ScorePerOffer" column from the PCT.

Valid Values: Any numeric column from the User Template Table or ScorePerOffer Column or a special internal value to indicate score matrix.

 64 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? Yes

User Entered? Yes

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? No
ScoreAllOfferSeg DOUBLE NOT NULL This is the score from the score matrix that is used by default for any offer or segment combination that does not have a value that is assigned for it.

Valid Values: Any positive numeric score.

 53 Is Primary Key? No

Is Foreign Key? No

Required Field? No

System Generated? No

System Generated Override? No

User Entered? Yes

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? No
SessionStatusID BIGINT NOT NULL The status of the session. See the UACO_SesnStatus table for valid values for this column.

Valid Values: See the UACO_SesnStatus table for valid values for this column.

 19 Is Primary Key? No

Is Foreign Key? Yes

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? Yes

Stored Run? Yes

Configuration? Assigned during DDL execution.
CustomSettings Flag INTEGER NULL 10 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? Yes

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? No
CustomSettings XML VARCHAR NULL 4000 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? Yes

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? No
CreateDate TIMESTAMP NOT NULL The date and time this session was created.

Valid Values: Valid datetime.

 23,3 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? Yes
CreateBy INTEGER NOT NULL The ASM user ID of the user who created the session.

Valid Values: Valid ASM User ID

 10 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? No
UpdateDate TIMESTAMP NOT NULL The last server date and time the object was updated (edited and saved).

Valid Values: Valid datetime.

 23,3 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? Yes
UpdateBy INTEGER NOT NULL The ASM user ID for the user who last updated the object; same as CreateBy for initial object creation.

Valid Values: Valid ASM UserID

 10 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? No
PolicyID INTEGER NOT NULL The identifier of the security policy that this current session belongs to.

Valid Values: Any valid PolicyID from the usm_policy table in Unica Platform.

 10 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? Yes

User Entered? No

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? No
ACLID INTEGER NOT NULL For future use. 10 Is Primary Key? No

Is Foreign Key? No

Required Field? No

System Generated? No

System Generated Override? No

User Entered? No

Stored Create? No

Stored Save? No

Stored Run? No

Configuration? No
LastRunType VARCHAR NOT NULL These values indicate the run type of the last Unica Optimize session that was run.

Valid Values: Test Run, Production Run, Never Run.

64 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? Yes

Stored Run? Yes

Configuration? No
Table 7. UACO_OptSession parent tables
Table name Description
UACO_SesnStatus This table contains a look up of valid values for the status of a Unica Optimize session. The contents of this table are fixed with the expected values for any particular release of Unica Optimize.
UA_Folder
Table 8. UACO_OptSession child tables
Table name Description
UA_OptimizeProcess An entry in this table represents a single Optimize process box as seen in Unica Campaign flowcharts.
UACO_Rule This table contains the basic description of the rule that is used in a Unica Optimize session.
UACO_SesnOffer This table contributes to the definition of two items: the score matrix and the "displayed offers" used in the session.
UACO_SesnRunHist This table contains the history of session runs that were run. It references the report files that were generated by the specific runs.
UACO_SesnSegment This table contributes to the definition of two items: the score matrix and the "displayed segments" used in the session.

UACO_PCTBase

This is the base table that is used to generate the PCT. All columns in this table automatically appear in the PCT.

Table 9. UACO_PCTBase field descriptions
Field Name Type Null? Description Length Additional Attributes
ContactID BIGINT NOT NULL A unique identifier of a potential contact (assigned by Unica Optimize) that is originated from a particular flow chart. This number is unique across a flowchart. This field appears in the PCT.

Valid Values: Incrementing positive number unique to the Optimize ID.

 19 Is Primary Key? Yes

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? Yes

Configuration? No
OptimizeID BIGINT NOT NULL The process box ID for the Optimize process that generated this transaction. This field appears in the PCT.

Valid Values: Globally unique positive integer within the internalIDLowerLimit and internalIDUpperLimit configuration parameter values for generated values.

 19 Is Primary Key? Yes

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? Yes

Configuration? No
ScorePerOffer DOUBLE NOT NULL This field contains the score for a particular transaction as provided by Unica Campaign. This field appears in the PCT.

Valid Values: Any non-negative number.

 53 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? Yes

Stored Create? Yes

Stored Save? No

Stored Run? Yes

Configuration? No
CostPerOffer DOUBLE NOT NULL This field contains the cost for a particular transaction as provided by Unica Campaign. This field appears in the PCT.

Valid Values: Any non-negative number.

 53 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? Yes

Stored Create? Yes

Stored Save? No

Stored Run? Yes

Configuration? No
OfferID BIGINT NOT NULL The ID of the offer proposed. This field appears in the PCT.

Valid Values: Globally unique positive integer within the internalIDLowerLimit and internalIDUpperLimit configuration parameter values for generated values.

 19 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? Yes

Stored Create? Yes

Stored Save? No

Stored Run? Yes

Configuration? No
ContactDateTime TIMESTAMP NOT NULL The date and time that this transaction is scheduled to reach the recipient. This field appears in the PCT.

Valid Values: Valid datetime.

 23,3 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? Yes

User Entered? Yes

Stored Create? Yes

Stored Save? No

Stored Run? Yes

Configuration? Yes
Channel VARCHAR NOT NULL The channel that this offer is delivered by. (Even though channel is an offer attribute, it is denormalized into this table as it is required by Unica Optimize to optimize transactions because rules can be built based on the channel.) This field appears in the PCT.

Valid Values: Any text characters.

 64 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? Yes

Stored Create? Yes

Stored Save? No

Stored Run? Yes

Configuration? No
OfferCRC BIGINT NOT NULL This is a CRC that is generated on the offer and all of its attributes. It is a quick way to identify the difference between one offer version and another. This is only used for reporting.

Valid Values: Any numeric value.

 19 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? Yes

Configuration? No
CellCode VARCHAR NOT NULL The cell code that is assigned in Unica Campaign for this recipient.

Valid Values: Any string satisfying the cell code format that is specified by the server system codes CellCodeFormat configuration parameter.

 64 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? Yes

User Entered? Yes

Stored Create? Yes

Stored Save? No

Stored Run? Yes

Configuration? Yes
TempOfferHistID BIGINT NOT NULL This ID is used to correlate a unique set of offer attributes as many offers may end up having the same offer history ID.

Valid Values: Any numeric value.

 19 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? Yes

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? Yes

Configuration? No

UACO_POABase

This table contains all of the columns that are used to create the Parameterized Offer Attributes (POA) table for a session.

Table 10. UACO_POABase field descriptions
Field Name Type Null? Description Length Additional Attributes
TempOfferHistID BIGINT NOT NULL A unique identifier of a potential contact that is originated from a particular flowchart. This number is unique across a flowchart. This field appears in the POA for a particular session.

Valid Values: Any numerical value.

 19 Is Primary Key? Yes

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? Yes

Configuration? No
OptimizeID BIGINT NOT NULL This is the same as the OptimizeID in the PCTBase, but it is denormalized into this table for faster delete operations. 19 Is Primary Key? Yes

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? Yes

Stored Run? Yes

Configuration? No
AttributeID BIGINT NOT NULL The ID of the offer attribute. Every offer in the PCT has 0 or more attributes in this table. Every attribute of every offer that is in the PCT has a unique value in this table. This field appears in the POA for a particular session. 19 Is Primary Key? Yes

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? Yes

Stored Run? Yes

Configuration? No
StringValue VARCHAR NULL Only one of these three fields, StringValue, NumberValue, or DatetimeValue, is populated for any row. The populated field is based on the UA_AttributeDef.AttributeType field for this AttributeID. Currency is populated in NumberValue. This field appears in the POA for a particular session.

Valid Values: Any text characters.

 512 Is Primary Key? No

Is Foreign Key? No

Required Field? No

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? Yes

Configuration? No
NumberValue DOUBLE NULL Only one of these three fields, StringValue, NumberValue, or DatetimeValue, is populated for any row. The populated field is based on the UA_AttributeDef.AttributeType field for this AttributeID. Currency is populated in NumberValue. This field appears in the POA for a particular session.

Valid Values: Any numeric value.

 53 Is Primary Key? No

Is Foreign Key? No

Required Field? No

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? Yes

Configuration? No
DatetimeValue TIMESTAMP NULL Only one of these three fields, StringValue, NumberValue, or DatetimeValue, is populated for any row. The populated field is based on the UA_AttributeDef.AttributeType field for this AttributeID. Currency is populated in NumberValue. This field appears in the POA for a particular session.

Valid Values: Valid datetime.

 23,3 Is Primary Key? No

Is Foreign Key? No

Required Field? No

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? Yes

Configuration? Yes

UACO_RConstraint

This table contains the set of generic rule constraints types with their values for each rule as associated to their specific subsections.

Table 11. UACO_RConstraint field descriptions
Field Name Type Null? Description Length Additional Attributes
RuleID BIGINT NOT NULL The system-generated unique ID used to identify an instance of a rule.

Valid Values: Globally unique positive integer within the internalIDLowerLimit and internalIDUpperLimit configuration parameter values for generated values.

 19 Is Primary Key? Yes

Is Foreign Key? Yes

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? No
RCTypeID BIGINT NOT NULL The type of the rule constraint.

Valid Values: 1 = MinCost (float >=0) 2 = MaxCost (float >=0) 3 = MinCount (number >= 0) 4= MaxCount (number >=0) 5=Number of days (0 = this optimization period) 6 = Filter subquery (XML) 7 = Channel filter subquery (XML) 8 = sensitivity enabled? (1 = enable, 0 = disable)

19 Is Primary Key? Yes

Is Foreign Key? Yes

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? Created during DDL execution time.
RuleSubsectionID BIGINT NOT NULL An ID that identifies which part of a rule the particular constraint is part of. For instance, a rule constraint that has only one part always has its constraints part of the Section A, whereas a rule that has multiple parts (A/B rules) has constraints on both A and B.

Valid Values: 1= Section A 2 = Section B

19 Is Primary Key? Yes

Is Foreign Key? Yes

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? Created during DDL execution time.
StringValue VARCHAR NOT NULL Every constraint type has its own valid set of values. Some constraints store XML in this field, while others store numbers in this field. For example, a MinCost constraint may have a value of 10.12, so the column will contain a string that says 10.12.

Valid Values: Varies based on the rule constraint type (for details, see the RCTypeID valid values).

 2048 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? Yes

User Entered? Yes

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? No
Table 12. UACO_RConstraint parent tables
Table name Description
UACO_Rule This table contains the basic description of the rule that is used in a Unica Optimize session.
UACO_RCType This table contains a look up of valid values for the rule constraints. The contents of this table are fixed with the expected values for any particular release of Unica Optimize.
UACO_RSubsection This table contains a look up of valid subsection values. The contents of this table are fixed with the expected values for any particular release of Unica Optimize.

UACO_RCType

This table contains a look up of valid values for the rule constraints. The contents of this table are fixed with the expected values for any particular release of Unica Optimize.

Table 13. UACO_RCType field descriptions
Field Name Type Null? Description Length Additional Attributes
RCTypeID BIGINT NOT NULL The type of rule constraint.

Valid Values: 1 = MinCost (float >=0) 2 = MaxCost (float >=0) 3 = MinCount (number >= 0) 4= MaxCount (number >=0) 5=Number of days (0 = this optimization period) 6 = Filter subquery (XML) 7 = Channel filter subquery (XML) 8 = sensitivity enabled? (1 = enable, 0 = disable)

19 Is Primary Key? Yes

Is Foreign Key? No

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? No

Stored Create? No

Stored Save? No

Stored Run? No

Configuration? Created during DDL execution time.
Description VARCHAR NULL The description of the rule constraint type.

Valid Values: Any text characters.

 64 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? No

Stored Create? No

Stored Save? No

Stored Run? No

Configuration? Created during DDL execution time.
Table 14. UACO_RCType child tables
Table name Description
UACO_RConstraint This table contains the set of generic rule constraints types with their values for each rule as associated to their specific subsections.

UACO_RException

This table is used to store list of exceptions rules added by the user.

Table 15. UACO_RException field descriptions
Field Name Type Null? Description Length Additional Attributes
RuleExID BIGINT NOT NULL Exception Rule ID.

Valid Values: Positive Integer

 19 Is Primary Key? Yes

Is Foreign Key? No

Required Field? Yes

System Generated? No

System Generated Override? Yes

User Entered? Yes

Stored Create? No

Stored Save? Yes

Stored Run? No

Configuration? No
RuleID BIGINT NOT NULL

Valid Values: Globally unique positive integer within the internalIDLowerLimit and internalIDUpperLimit configuration parameter values for generated values.

 19 Is Primary Key? No

Is Foreign Key? Yes

Required Field? Yes

System Generated? No

System Generated Override? Yes

User Entered? Yes

Stored Create? No

Stored Save? Yes

Stored Run? No

Configuration? No
RuleExName VARCHAR NULL Name of the exception rule.

Valid Values: Text

 64 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? No

System Generated Override? Yes

User Entered? Yes

Stored Create? No

Stored Save? Yes

Stored Run? No

Configuration? No
Table 16. UACO_RException parent tables
Table name Description
UACO_Rule This table contains the basic description of the rule that is used in a Unica Optimize session.
Table 17. UACO_RException child tables
Table name Description
UACO_RExConstraint This table is used to store list of exception constraints and its values.

UACO_RExConstraint

This table is used to store list of exception constraints and its values.

Table 18. UACO_RExConstraint field descriptions
Field Name Type Null? Description Length Additional Attributes
RuleExID BIGINT NULL The exception rule ID.

Valid Values: Positive Integer

 19 Is Primary Key? Yes

Is Foreign Key? Yes

Required Field? Yes

System Generated? No

System Generated Override? Yes

User Entered? Yes

Stored Create? No

Stored Save? Yes

Stored Run? No

Configuration? No
RExTypeID BIGINT NULL The exception constraint type ID.

Valid Values: Positive Integer

 19 Is Primary Key? Yes

Is Foreign Key? Yes

Required Field? Yes

System Generated? No

System Generated Override? Yes

User Entered? Yes

Stored Create? No

Stored Save? Yes

Stored Run? No

Configuration? No
StringValue VARCHAR NOT NULL The value of the exception constraint.

Valid Values: Text

 1024 Is Primary Key? No

Is Foreign Key? No

Required Field? No

System Generated? No

System Generated Override? Yes

User Entered? Yes

Stored Create? No

Stored Save? Yes

Stored Run? No

Configuration? No
Table 19. UACO_RExConstraint parent tables
Table name Description
UACO_RExType This table is used to store list of supported exception constraint types.
UACO_RException This table is used to store list of exceptions rules added by the user.

UACO_RExType

This table is used to store list of supported exception constraint types.

Table 20. UACO_RExType field descriptions
Field Name Type Null? Description Length Additional Attributes
RExTypeID BIGINT NOT NULL The exception constraint type ID.

Valid Values: Positive Integer

 19 Is Primary Key? Yes

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? No
Description VARCHAR NULL The description of the exception constraint type.

Valid Values: Text

 64 Is Primary Key? No

Is Foreign Key? No

Required Field? No

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? No
Table 21. UACO_RExType child tables
Table name Description
UACO_RExConstraint This table is used to store list of exception constraints and its values.

UACO_ROffer

This table contains the set of offers that constraint the rule for the subsection.

Table 22. UACO_ROffer field descriptions
Field Name Type Null? Description Length Additional Attributes
RuleID BIGINT NOT NULL The system-generated unique ID used to identify an instance of a rule.

Valid Values: Any valid RuleID from the UACO_RConstraint table.

 19 Is Primary Key? Yes

Is Foreign Key? Yes

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? No
OfferID BIGINT NOT NULL The unique identifier of the offer to which this rule applies.

Valid Values: Any valid OfferID in the UA_Offer table.

 19 Is Primary Key? Yes

Is Foreign Key? Yes

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? Yes

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? No
RuleSubsectionID BIGINT NOT NULL An ID that identifies which part of a rule the particular constraint is part of. For instance, a rule constraint that has only one part always has its constraints part of the Section A, whereas a rule that has multiple parts (A/B rules) has constraints on both A and B.

Valid Values: 1= Section A 2 = Section B

19 Is Primary Key? Yes

Is Foreign Key? Yes

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? No

Stored Save? No

Stored Run? No

Configuration? No
Table 23. UACO_ROffer parent tables
Table name Description
UACO_Rule This table contains the basic description of the rule that is used in a Unica Optimize session.
UACO_RSubsection This table contains a look up of valid subsection values. The contents of this table are fixed with the expected values for any particular release of Unica Optimize.
UA_Offer

UACO_ROfferList

This table contains the set of offer lists that constraint the rule for the subsection.

Table 24. UACO_ROfferList field descriptions
Field Name Type Null? Description Length Additional Attributes
OfferListID BIGINT NOT NULL The identifier for the offer list that is used in the scope of this rule.

Valid Values: Any valid OfferListID from the UA_OfferList table.

19 Is Primary Key? Yes

Is Foreign Key? Yes

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? Yes

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? No
RuleID BIGINT NOT NULL The system-generated unique ID used to identify an instance of a rule.

Valid Values: Any valid RuleID from the UACO_RConstraint table.

 19 Is Primary Key? Yes

Is Foreign Key? Yes

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? No
RuleSubsectionID BIGINT NOT NULL An ID that identifies which part of a rule the particular constraint is part of. For instance, a rule constraint that has only one part always has its constraints part of the Section A, whereas a rule that has multiple parts (A/B rules) has constraints on both A and B.

Valid Values: 1= Section A 2 = Section B

19 Is Primary Key? Yes

Is Foreign Key? Yes

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? No

Stored Create? No

Stored Save? No

Stored Run? No

Configuration? Created during DDL execution time.
Table 25. UACO_ROfferList parent tables
Table name Description
UACO_Rule This table contains the basic description of the rule that is used in a Unica Optimize session.
UA_OfferList
UACO_RSubsection This table contains a look up of valid subsection values. The contents of this table are fixed with the expected values for any particular release of Unica Optimize.

UACO_RSegment

This table contains the set of segments that constraint the given rule for the given subsection.

Table 26. UACO_RSegment field descriptions
Field Name Type Null? Description Length Additional Attributes
SegmentID BIGINT NOT NULL The identifier of a strategic segment that scopes the rule.

Valid Values: Any valid SegmentID from the UA_Segment table.

 19 Is Primary Key? Yes

Is Foreign Key? No

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? Yes

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? No
RuleID BIGINT NOT NULL The system-generated unique ID used to identify an instance of a rule.

Valid Values: Globally unique positive integer within the internalIDLowerLimit and internalIDUpperLimit configuration parameter values for generated values.

 19 Is Primary Key? Yes

Is Foreign Key? Yes

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? No
RuleSubsectionID BIGINT NOT NULL An ID that identifies which part of a rule the particular constraint is part of. For instance, a rule constraint that has only one part always has its constraints part of the Section A, whereas a rule that has multiple parts (A/B rules) has constraints on both A and B.

Valid Values: 1= Section A 2 = Section B

19 Is Primary Key? Yes

Is Foreign Key? Yes

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? No
Table 27. UACO_RSegment parent tables
Table name Description
UACO_Rule This table contains the basic description of the rule that is used in a Unica Optimize session.
UACO_RSubsection This table contains a look up of valid subsection values. The contents of this table are fixed with the expected values for any particular release of Unica Optimize.

UACO_RSubsection

This table contains a look up of valid subsection values. The contents of this table are fixed with the expected values for any particular release of Unica Optimize.

Table 28. UACO_RSubsection field descriptions
Field Name Type Null? Description Length Additional Attributes
RuleSubsectionID BIGINT NOT NULL An ID that identifies which part of a rule the particular constraint is part of. For instance, a rule constraint that has only one part always has its constraints part of the Section A, whereas a rule that has multiple parts (A/B rules) has constraints on both A and B.

Valid Values: 1= Section A 2 = Section B

19 Is Primary Key? Yes

Is Foreign Key? No

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? No

Stored Create? No

Stored Save? No

Stored Run? No

Configuration? Created during DDL execution time.
Description VARCHAR NULL The description of the rule subsections.

Valid Values: Any text characters.

 64 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? No

Stored Create? No

Stored Save? No

Stored Run? No

Configuration? Created during DDL execution time.
Table 29. UACO_RSubsection child tables
Table name Description
UACO_RConstraint This table contains the set of generic rule constraints types with their values for each rule as associated to their specific subsections.
UACO_ROffer This table contains the set of offers that constraint the rule for the subsection.
UACO_ROfferList This table contains the set of offer lists that constraint the rule for the subsection.
UACO_RSegment This table contains the set of segments that constraint the given rule for the given subsection.

UACO_Rule

This table contains the basic description of the rule that is used in a Unica Optimize session.

Table 30. UACO_Rule field descriptions
Field Name Type Null? Description Length Additional Attributes
RuleID BIGINT NOT NULL The system-generated unique ID used to identify an instance of a rule.

Valid Values: Globally unique positive integer within the internalIDLowerLimit and internalIDUpperLimit configuration parameter values for generated values.

 19 Is Primary Key? Yes

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? No
Name VARCHAR NOT NULL The name of the rule. Rule names must be unique within the same session.

Valid Values: Any text characters, minus standard disallowed special name characters, must be a unique name in the session.

 64 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? Yes

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? No
Description VARCHAR NULL The optional description of the rule.

Valid Values: Any text characters

 512 Is Primary Key? No

Is Foreign Key? No

Required Field? No

System Generated? No

System Generated Override? No

User Entered? Yes

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? No
RuleTypeID BIGINT NOT NULL The type of the rule.

Valid Values: 1 = Customers In, Include/Exclude only 2 = Interactions Where, Include/Exclude only 3 = Min/max offers 4 = Max packages 5 = Min/max total cost 6 = Min/max offers 7 = Not used 8 = Min # unique offers 9 = Max # duplicates 10 = Never A with B 11 = Never A followed by B 12 = B only with A

19 Is Primary Key? No

Is Foreign Key? Yes

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? No
RuleSubtypeID BIGINT NOT NULL An identifier to further qualify the rule type.

Valid Values: 1 = None 2 = Include 3 - Exclude

19 Is Primary Key? No

Is Foreign Key? Yes

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? No
ACOSessionID BIGINT NOT NULL The identifier that uniquely identifies the session in which the rule belongs.

Valid Values: Any valid ACOSessionID in UACO_OptSession table.

 19 Is Primary Key? No

Is Foreign Key? Yes

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? No
CreateDate TIMESTAMP NOT NULL The server date and time the rule was created.

Valid Values: Valid datetime

 23,3 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? Yes
CreateBy INTEGER NOT NULL The ASM user ID of the user that created this rule.

Valid Values: Valid ASM User ID

 10 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? No
UpdateDate TIMESTAMP NOT NULL The last server date and time the rule was updated (edited and saved); same as CreateDate for initial rule creation.

Valid Values: Valid datetime

 23,3 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? Yes
UpdateBy INTEGER NOT NULL The ASM user ID for the user who last updated the rule; same as CreateBy for initial rule creation.

Valid Values: Valid ASM User ID

 10 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? No
Table 31. UACO_Rule parent tables
Table name Description
UACO_RuleType This table contains a look up of rule types that are used to enforce data-integrity for the rule that is created within a session. The contents of this table are fixed with the expected values for any particular release of Unica Optimize.
UACO_RuleSubtype This table contains a look up of rule subtypes that are used to describe the rule. The contents of this table are fixed with the expected values for any particular release of Unica Optimize.
UACO_OptSession An entry in this table represents a single Unica Optimize session with all of its metadata.
Table 32. UACO_Rule child tables
Table name Description
UACO_RConstraint This table contains the set of generic rule constraints types with their values for each rule as associated to their specific subsections.
UACO_RException This table is used to store list of exceptions rules added by the user.
UACO_ROffer This table contains the set of offers that constraint the rule for the subsection.
UACO_ROfferList This table contains the set of offer lists that constraint the rule for the subsection.
UACO_RSegment This table contains the set of segments that constraint the given rule for the given subsection.

UACO_RuleSubtype

This table contains a look up of rule subtypes that are used to describe the rule. The contents of this table are fixed with the expected values for any particular release of Unica Optimize.

Table 33. UACO_RuleSubtype field descriptions
Field Name Type Null? Description Length Additional Attributes
RuleSubtypeID BIGINT NOT NULL An identifier to further qualify the rule type.

Valid Values: 1 = None 2 = Include 3 = Exclude

 19 Is Primary Key? Yes

Is Foreign Key? No

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? No

Stored Create? No

Stored Save? No

Stored Run? No

Configuration? Created during DDL execution time.
Description VARCHAR NOT NULL The description of this rule subtype.

Valid Values: Any text characters.

 64 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? No

Stored Create? No

Stored Save? No

Stored Run? No

Configuration? Created during DDL execution time.
Table 34. UACO_RuleSubtype child tables
Table name Description
UACO_Rule This table contains the basic description of the rule that is used in a Unica Optimize session.

UACO_RuleType

This table contains a look up of rule types that are used to enforce data-integrity for the rule that is created within a session. The contents of this table are fixed with the expected values for any particular release of Unica Optimize.

Table 35. UACO_RuleType field descriptions
Field Name Type Null? Description Length Additional Attributes
RuleTypeID BIGINT NOT NULL The ID of the rule type.

Valid Values: 1 = Customers In, Include/Exclude only 2 = Interactions Where, Include/Exclude only 3 = Min/max offers 4 = Max packages 5 = Min/max total cost 6 = Min/max offers 7 = Not used 8 = Min # unique offers 9 = Max # duplicates 10 = Never A with B 11 = Never A followed by B 12 = B only with A

19 Is Primary Key? Yes

Is Foreign Key? No

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? No

Stored Create? No

Stored Save? No

Stored Run? No

Configuration? Created during DDL execution Time.
Description VARCHAR NULL The description of the rule type.

Valid Values: Any character string.

 64 Is Primary Key? No

Is Foreign Key? No

Required Field? No

System Generated? No

System Generated Override? No

User Entered? No

Stored Create? No

Stored Save? No

Stored Run? No

Configuration? Created during DDL execution time.
Table 36. UACO_RuleType child tables
Table name Description
UACO_Rule This table contains the basic description of the rule that is used in a Unica Optimize session.

UACO_SesnOffer

This table contributes to the definition of two items: the score matrix and the "displayed offers" used in the session.

Table 37. UACO_SesnOffer field descriptions
Field Name Type Null? Description Length Additional Attributes
OfferID BIGINT NOT NULL The unique identifier of an offer included in the optimization session.

Valid Values: Any valid OfferID from the UA_Offer table.

19 Is Primary Key? Yes

Is Foreign Key? Yes

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? No
ACOSessionID BIGINT NOT NULL The identifier that uniquely identifies the Unica Optimize session.

Valid Values: Any valid ACOSessionID from the UACO_OptSession table.

 19 Is Primary Key? Yes

Is Foreign Key? Yes

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? No
OfferOrder INTEGER NOT NULL This value is used to specify the display order of offers in the reports.

Valid Values: Unique number across all entries for this ACOSessionID. Must be a nonzero positive increasing number.

 10 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? Yes

User Entered? Yes

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? No
ScoreAllSegments DOUBLE NOT NULL This is the score for all segments that do not have a score value in UACO_OfferSeg for the specified OfferID in the current row. When evaluating the score matrix, this score is used when the offer and segment combination does not yield an explicit value in the UACO_OfferSeg table.

Valid Values: Any positive numeric value.

 53 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? Yes

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? No
Enable INTEGER NOT NULL This value is used as an indicator that the value stored in the ScoreAllSegments is valid. If this value is set to 1, then the value in ScoreAllSegments is used. Otherwise, it is ignored when determining the score of the Offer and Segment intersection.

Valid Values: 0 or 1

 10 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? No
Table 38. UACO_SesnOffer parent tables
Table name Description
UA_Offer
UACO_OptSession An entry in this table represents a single Unica Optimize session with all of its metadata.
Table 39. UACO_SesnOffer child tables
Table name Description
UACO_OfferSeg This table contains the scores that are used at the intersection of an offer and segment in the score matrix.

UACO_SesnRunHist

This table contains the history of session runs that were run. It references the report files that were generated by the specific runs.

Table 40. UACO_SesnRunHist field descriptions
Field Name Type Null? Description Length Additional Attributes
RunID BIGINT NOT NULL The ID of the session run. This number is automatically incremented after each run for a particular session.

Valid Values: Globally unique positive integer within the internalIDLowerLimit and internalIDUpperLimit configuration parameter values for generated values.

 19 Is Primary Key? Yes

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? No
ACOSessionID BIGINT NOT NULL The identifier that uniquely identifies each session.

Valid Values: Any valid ACOSessionID from the UACO_OptSession table.

 19 Is Primary Key? Yes

Is Foreign Key? Yes

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? No
RunBy INTEGER NOT NULL The ASM user ID of the user that last ran the session.

Valid Values: Valid ASM UserID

 10 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? No
StartTime TIMESTAMP NOT NULL The date and time that the session run was started.

Valid Values: Valid datetime

 23,3 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? Yes
EndTime TIMESTAMP NULL The date and time that the session run completed.

Valid Values: Valid datetime.

 23,3 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? No

Stored Save? No

Stored Run? Yes

Configuration? Yes
FinalStatus VARCHAR NULL An XML string that is the final status of the session run.

Valid Values: XML String.

 1028 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? Yes

Configuration? No
ReportFileName VARCHAR NOT NULL The name of the report file that was generated for this particular session run.

Valid Values: Any valid file name that is generated by the system by using the ACOSessionID.

 64 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? No
RunTypeID BIGINT NOT NULL The type of run.

Valid Values: 1 = production run 2 = test run

19 Is Primary Key? No

Is Foreign Key? Yes

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? No

Stored Create? No

Stored Save? No

Stored Run? No

Configuration? Generated at DDL execution Time
Table 41. UACO_SesnRunHist parent tables
Table name Description
UACO_SesnRunType This table contains a look up of valid run types. The contents of this table are fixed with the expected values for any particular release of Unica Optimize.
UACO_OptSession An entry in this table represents a single Unica Optimize session with all of its metadata.

UACO_SesnRunType

This table contains a look up of valid run types. The contents of this table are fixed with the expected values for any particular release of Unica Optimize.

Table 42. UACO_SesnRunType field descriptions
Field Name Type Null? Description Length Additional Attributes
RunTypeID BIGINT NOT NULL This enumerates the Unica Campaign session run types (excluding test mode).

Valid Values: 1 = production run 2 = test run

19 Is Primary Key? Yes

Is Foreign Key? No

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? No

Stored Create? No

Stored Save? No

Stored Run? No

Configuration? Generated at DDL execution Time
Description VARCHAR NULL The description of the run type.

Valid Values: Any characters.

 64 Is Primary Key? No

Is Foreign Key? No

Required Field? No

System Generated? No

System Generated Override? No

User Entered? No

Stored Create? No

Stored Save? No

Stored Run? No

Configuration? Generated at DDL execution time.
Table 43. UACO_SesnRunType child tables
Table name Description
UACO_SesnRunHist This table contains the history of session runs that were run. It references the report files that were generated by the specific runs.

UACO_SesnSegment

This table contributes to the definition of two items: the score matrix and the "displayed segments" used in the session.

Table 44. UACO_SesnSegment field descriptions
Field Name Type Null? Description Length Additional Attributes
SegmentID BIGINT NOT NULL The identifier of the strategic segment.

Valid Values: Any SegmentID from the UA_Segment table.

 19 Is Primary Key? Yes

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? No
ACOSessionID BIGINT NOT NULL The identifier that uniquely identifies each session.

Valid Values: Any valid ACOSessionID from the UACO_OptSession table.

 19 Is Primary Key? Yes

Is Foreign Key? Yes

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? No

Stored Run? No

Configuration? No
SegmentOrder INTEGER NOT NULL The order that the segment is used to evaluate when applying the score matrix. Because the value of the score matrix is a combination of the segment and the offer, the audience level can theoretically be in more than one segment. The SegmentOrder defines which one is checked first. The first segment that matches is used to determine the score of the transaction. This is also used as the display order for reporting purposes.

Valid Values: Unique number across all entries for this ACOSessionID. Must be a nonzero positive increasing number.

 10 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? Yes

User Entered? Yes

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? No
ScoreAllOffers DOUBLE NOT NULL This is the score for all offers that do not have a score value in UACO_OfferSeg for the specified SegmentID in the current row. When evaluating the score matrix, this score is used when the offer and segment combination does not yield an explicit value in the UACO_OfferSeg table.

Valid Values: Any positive numeric value.

 53 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? Yes

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? No
Enable INTEGER NOT NULL This value is used as an indicator that the value stored in the ScoreAllOffers is valid. If this value is set to 1, then the value in ScoreAllOffers is used. Otherwise, it is ignored when determining the score of the Offer and Segment intersection.

Valid Values: 0 or 1

 10 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? Yes

Stored Save? Yes

Stored Run? No

Configuration? No
Table 45. UACO_SesnSegment parent tables
Table name Description
UACO_OptSession An entry in this table represents a single Unica Optimize session with all of its metadata.
Table 46. UACO_SesnSegment child tables
Table name Description
UACO_OfferSeg This table contains the scores that are used at the intersection of an offer and segment in the score matrix.

UACO_SesnStatus

This table contains a look up of valid values for the status of a Unica Optimize session. The contents of this table are fixed with the expected values for any particular release of Unica Optimize.

Table 47. UACO_SesnStatus field descriptions
Field Name Type Null? Description Length Additional Attributes
SessionStatusID BIGINT NOT NULL The status of this session.

Valid Values: 1 = Free 2 = Locked

19 Is Primary Key? Yes

Is Foreign Key? No

Required Field? Yes

System Generated? Yes

System Generated Override? No

User Entered? No

Stored Create? No

Stored Save? No

Stored Run? No

Configuration? Assigned during DDL execution.
Description VARCHAR NULL The description of the value of the SessionStatusID.

Valid Values: Any text characters.

 64 Is Primary Key? No

Is Foreign Key? No

Required Field? No

System Generated? No

System Generated Override? No

User Entered? No

Stored Create? No

Stored Save? No

Stored Run? No

Configuration? Assigned during DDL execution.
Table 48. UACO_SesnStatus child tables
Table name Description
UACO_OptSession An entry in this table represents a single Unica Optimize session with all of its metadata.

UACO_UserTable

This is an example of a user table that can be specified by the user to define the appended columns to the PCT during session creation time.

Table 49. UACO_UserTable field descriptions
Field Name Type Null? Description Length Additional Attributes
CharColumn CHAR NULL An example of using a char-based column as a user-defined column. If the user selects this table to be part of creating a session, then each column in this table is part of the PCT. 20 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? Yes

Stored Create? No

Stored Save? No

Stored Run? No

Configuration? No
RealColumn DOUBLE NULL An example of using a real-based column as a user-defined column. If the user selects this table to be part of creating a session, then each column in this table is part of the PCT. 53 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? Yes

Stored Create? No

Stored Save? No

Stored Run? No

Configuration? No
IntColumn BIGINT NOT NULL An example of using an int-based column as a user-defined column. If the user selects this table to be part of creating a session, then each column in this table is part of the PCT. 19 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? Yes

Stored Create? No

Stored Save? No

Stored Run? No

Configuration? No
VarCharColumn VARCHAR NULL An example of using a varchar-based column as a user-defined column. If the user selects this table to be part of creating a session, then each column in this table is part of the PCT. 64 Is Primary Key? No

Is Foreign Key? No

Required Field? Yes

System Generated? No

System Generated Override? No

User Entered? Yes

Stored Create? No

Stored Save? No

Stored Run? No

Configuration? No