Define an audience level

The audience level that you select for a session becomes a field in the proposed contacts table (PCT) and optimized contacts table (OCT). This field defines the type of contact that ultimately receives communication from your organization.

When you create a Unica Optimize session, you must select an audience level for that session. A Unica Optimize session works at a single audience level. If your company uses Unica Campaign to communicate with contacts at different audience levels, you must create a separate Unica Optimize session for each audience level that you want to optimize.