Create hold-out groups to analyze the lift of your optimizations.
About this task
This procedure assumes that each cell you initially create
is sampled separately.
Procedure
- Perform one of the following steps:
- In the Extract process in your flowchart, retrieve optimized
contacts from the CellCode field, following instructions in Retrieving optimized contacts by a PCT or OCT field.
- Add a Segment process to the flowchart and segment by the
CellCode field, instead of extracting from the CellCode field in the
Extract process.
- Randomly sample each cell into a target cell and a control
cell.
- Add a Sample process to the flowchart.
- Connect the Extract process to the Sample process.
- Configure the Sample process by using Random
Sample to create a target cell and control cell.
See
the HCL®
Campaign User's
Guide for additional instructions on configuring the Sample process.
- Connect all of the target and control cells that belong
to a single package into a single contact process.