Definitions for the Max # Duplicate Offers rule
Detailed description of the values to enter when configuring the Max # Duplicate Offers rule, including examples.
Field | Value |
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For each customer in segment |
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the number of duplicate offers from the channel |
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over the time period |
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concerning offer/offer list |
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should not exceed | Limits the maximum number of duplicate offers that can be sent to each customer to the value you enter. If you set this value to one, the customer receives at most two, that is one duplicate, of the same offer. Use zero to eliminate the possibility of duplicate offers. |
Examples of the Max # Duplicate Offers rule
"For each customer in segment High Value Customers, the number of duplicate offers from the channel Any Channel over the time period 30 days concerning offer/offer list Any Offer should not exceed 4." This rule allows only four of the same offer to be in the optimized contact list for any high-value customer during any 30-day period.
"For each customer in segment Any Customer, the number of duplicate offers from the channel Direct Mail over the time period 30 days concerning offer/offer list Any Offer should not exceed 2." This rule allows only two of the same offer to be in the optimized contact list for each customer during any 30-day period.
"For each customer in segment Any Customer, the number of duplicate offers from the channel Any Channel over the time period 30 days concerning offer/offer list Brokerage Product should not exceed 3." This rule allows no more than four (one original and three duplicates) of the same Brokerage Product offers to be in the optimized contact list for each customer in any 30-day period.
"For each customer in segment Any Customer, the number of duplicate offers from the channel Any Channel over the time period 90 days concerning offer/offer list Brokerage Product = free consultation should not exceed 2." This rule allows no more than three of the free consultation Brokerage Product offers (one original and two duplicates) to be in the optimized contact list for each customer in any 90-day period.