Reports | Schemas | Campaign | Campaign Performance

The Campaign Performance schema yields contact and response history metrics at the campaign, campaign-offer, and campaign-cell level.

Audience Key

Description

Specifies the name of the column that is the Audience Key for the audience level that is supported by this reporting schema.

Default value

CustomerID

Valid Values

A string value no longer than 255 characters.

If the key includes more than one column, use commas between the column names. For example, ColumnX,ColumnY.

Contact History Table

Description

Specifies the name of the Contact History table for the audience level that is supported by this reporting schema.

Default value

UA_ContactHistory

Detailed Contact History Table

Description

Specifies the name of the Detailed Contact History table for the audience level that is supported by this reporting schema.

Default value

UA_DtlContactHist

Response History Table

Description

Specifies the name of the Response History table for the audience level that is supported by this reporting schema.

Default value

UA_ResponseHistory

Over Time Variations

Description

Specifies the calendar time periods that are used by the "over time" reports supported by this schema.

Default value

Day, Month

Valid Values

Day, Week, Month, Quarter, Year