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Unica Plan and Unica Campaign Integration Guide
Unica Campaign project template design
You can create as many campaign project templates as you want. For example, you might want to create a separate campaign project template for each type of campaign that you run.
Design your campaign project templates, forms, and attributes
Before you begin creating objects in Unica Plan, you plan and design your campaign project templates and the forms and attributes they require.
Designing attributes
Each item of information that users can enter for a project has a corresponding attribute on a tab in the template.
Offer attributes
When offer integration is enabled, a set of standard offer attributes is supplied in Unica Plan to correspond to the standard attributes in Unica Campaign. You can also create custom offer attributes in Unica Plan.
Standard offer attributes in Unica Campaign
The following table lists the offer attributes that are delivered with Unica Campaign available in Unica Plan systems that enable offer integration.

Integration guides
- Unica Campaign and Acoustic Campaign Integration Guide for IBM Marketing Cloud
- Unica Plan and Unica Campaign Integration Guide
  - Introduction to the integration
    Unica Plan and Unica Campaign to use the marketing resource management features of Unica Plan to create, plan, and approve campaigns.
  - Unica Campaign project template design
    You can create as many campaign project templates as you want. For example, you might want to create a separate campaign project template for each type of campaign that you run.
    - Design your campaign project templates, forms, and attributes
      Before you begin creating objects in Unica Plan, you plan and design your campaign project templates and the forms and attributes they require.
      - Target Cell Spreadsheet and other forms
        By default, projects have the following tabs: Summary, People, Workflow, Tracking, Attachments, and Analysis. If the Financial Management module is installed, projects also have a Budget tab.
      - Designing offer templates
        If offer integration is enabled, you can create offer templates in Unica Plan to guide users in creating offers. To work with offer templates, you design the templates first and then create the custom offer attributes and forms that are used to build them.
      - Designing attributes
        Each item of information that users can enter for a project has a corresponding attribute on a tab in the template.
        Unica Campaign attributes
        When Unica Plan and Unica Campaign are integrated, you create custom Unica Campaign attributes in Unica Plan. All Unica Campaign attributes are shared, and you use Unica Plan to add them to the forms that make up your campaign project templates.
        Cell attributes
        Cell attributes are Unica Plan attributes that map to Unica Campaign for use in Target Cell Spreadsheets. Unica Plan includes a set of default cell attributes that are included in every TCS®.
        Offer attributes
        When offer integration is enabled, a set of standard offer attributes is supplied in Unica Plan to correspond to the standard attributes in Unica Campaign. You can also create custom offer attributes in Unica Plan.
        Standard offer attributes in Unica Campaign
        The following table lists the offer attributes that are delivered with Unica Campaign available in Unica Plan systems that enable offer integration.
        Offer attribute behavior options
        When administrators import an offer attribute into a form, they select its behavior and supply a default value.
        Creative URL offer attribute
        A "Creative URL" is a link to a digital asset, such as a product logo, brand image, marketing research document, or document template. When an offer template includes the system-supplied Creative URL offer attribute, users select a digital asset from the Unica Plan asset libraries to include in each offer.
        Campaign, cell, and offer attributes
        Only attribute types that exist in both Unica Plan and Unica Campaign are available for campaign and cell attributes.
    - Creating and enabling a shared attribute
      You can create and enable a shared attribute by using Unica Plan shared attributes function.
    - Creating a Flowchart approval
      You can create a Flowchart approval by following these steps.
    - Creating a Target Cell Spreadsheet
      You can create a Target Cell Spreadsheet by following these steps.
    - Share Unica Campaign contact and response data with Unica Plan
      To enable users to import contact and response counts into Unica Plan, you must map the contact count and the response types to Unica Plan metrics.
    - Unica Campaign project templates
      If Unica Plan is integrated with Unica Campaign, campaign project templates guide users in creating a campaign project. Campaign projects integrate the planning and project management features of Unica Plan with the campaign development features of Unica Campaign.
    - Unica Plan and Unica Campaign Integration reports package
      The Unica Plan and Unica Campaign Integration Reports Package contains several IBM® Cognos® reports that query and display information from both the Unica Campaign system tables and the Unica Plan system tables.
  - Creating a campaign in an integrated environment
    The workflow for creating a campaign when Unica Plan and Unica Campaign are integrated consists of the following tasks.
  - Offers and offer templates in an integrated system
    If offer integration is enabled, you create offers in Unica Plan, then publish them for use in Unica Campaign. You can set up offers before they are assigned to cells in Unica Campaign. Offers are based on templates, which are also created in Unica Plan.
  - Creating a Target Cell Spreadsheet
    You can create a Target Cell Spreadsheet by following these steps.
  - Assigning offers and offer lists to cells when offer integration is enabled
    In an integrated environment, use Unica Plan to assign offers and offer lists to output cells in a Target Cell Spreadsheet (TCS®). The TCS is a part of each campaign project in Unica Plan.
  - Disable and re-enable integration
    Although it is possible to disable integration after you enable it, it is best to avoid this action if possible.
  - Configuring property settings for integrated deployment
    When Unica Plan and Unica Campaign are integrated, you use Unica Plan to plan, create, and approve campaigns.
  - The Target Cell Spreadsheet
    You define all of the target and control cells for your campaign and assign offers in the Target Cell Spreadsheet. Your TCS® must contain all cell definitions for your entire campaign.
  - Creating offers in an integrated system
    When offer integration is enabled, you create offer templates and offers in Unica Plan and publish the offers for use in Unica Campaign.
  - Managing offers when offer integration is enabled
    In an integrated system, you access offers from the Operations menu instead of the Unica Campaign menu. You can then complete tasks as you would in an unintegrated Unica Campaign system.
  - Managing offer templates and attributes when offer integration is enabled
    In an integrated system, you access offer templates from Unica Plan Settings instead of Campaign Settings.
  - Assigning offers and offer lists to cells when offer integration is enabled
    In an integrated environment, use Unica Plan to assign offers and offer lists to output cells in a Target Cell Spreadsheet (TCS®). The TCS is a part of each campaign project in Unica Plan.
  - Publishing the TCS®
    To make the cell definitions and offer assignments in the TCS® available to Unica Campaign, you must publish the TCS. Anytime you make updates to data in the TCS, you must publish the TCS again to make those changes visible to Unica Campaign.

Standard offer attributes in Unica Campaign

The following table lists the offer attributes that are delivered with Unica Campaign available in Unica Plan systems that enable offer integration.

Table 1. Standard offer attributes
Attribute Display Name	Attribute Internal Name*	Form Element TypeAttribute Type
Average Avg. Response Revenue	AverageResponseRevenue	Text Field - CurrencyMoney
Channel	Channel	Select Box - StringSingle-Select
Channel Type	ChannelType	Select Box - StringSingle-Select
Cost Per Offer	CostPerOffer	Text Field - CurrencyMoney
Creative URL	CreativeURL	Text Field - StringCreative URL
Effective Date	EffectiveDate	Text Field - DateDate Select
Expiration Date	ExpirationDate	Text Field - DateDate Select
Expiration Duration	ExpirationDuration	Text Field - NumericFloat
Fulfillment Cost	FulfillmentCost	Text Field - CurrencyMoney
Interaction Point ID	UACInteractionPointID	Text Field - NumericFloat
Interaction Point	UACInteractionPointName	Text Field - StringText - Single-Line
Offer Fixed Cost	OfferFixedCost	Text Field - CurrencyMoney

*In Unica Plan systems that enable offer integration, attribute internal names are stored as all lowercase text.

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