Analyzing offers
Use Unica Campaign reports to analyze an
individual offer or do a system-wide analysis across multiple offers.
Procedure
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To analyze an individual offer: (This applies to Unica Centralized Offer Management)
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Select .
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Click the name of an offer.
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Click the Analysis tab.
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Select a report from the Report type list at the top of the page.
The report displays in the same window.
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To analyze results across multiple offers: (This applies to Unica Campaign)
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Select .
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Click one of the report folders.
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Click a report link.
If the report allows filtering, the Report parameter window opens.
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Select one or more objects on which to filter the report. Use
Ctrl+click to select multiple objects. Your permissions determine
which objects appear.
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Click Generate the report.
The report displays in the same window. The report generation date and time are displayed
at the bottom of the page. If the report spans more than one page, use the provided controls
to move to the top or bottom of the report or to page up and down.
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