Email: using Unica Campaign and Acoustic Campaign
If Unica Campaign and Acoustic Campaign are integrated, you can use Unica Campaign to send personalized email communications from Acoustic Campaign.
- Sending email requires a coordinated effort between a Unica Campaign user and an Acoustic Campaign user. Templates must be set up, test runs must be done, and a final production run must be coordinated.
- After the mailing is sent, responses are tracked in Acoustic Campaign and routed back to Unica Campaign via UBX and the UBX Toolkit.
- To route response data from Acoustic Campaign back to Unica Campaign, a UBX Toolkit user (typically the Unica Campaign user) runs scripts. Some organizations automate the scripts so data routing occurs automatically.
- You can then use Unica Campaign to retarget responders and non-responders.
- A contact fails for the Email process if the email address for the contact is
NULL
or isBAD
.
Filtering data to avoid violations
If the email addresses contain certain characters or are from certain domains, emails might not be sent to these addresses from Acoustic Campaign.
Some prefixes and domains are blocked by default from Imports and Sends. A user, who is the Org Admin, can modify the list of blocked prefixes and domain applicable for a particular organization from Settings > Email Blocking in Acoustic Campaign.