An installation of HCL Unica products is complete when you install, configure, and deploy the HCL Unica products . The Installation Guide provides detailed information about installing, configuring, and deploying the products.

Unica Campaign is a web-based solution that enables you to design, run, and analyze direct marketing campaigns.

One of the first things you do in Unica Campaign is to create a marketing campaign to identify your objective. Each campaign is defined by its business objective, initiative, and effective date range. A campaign always consists of at least one flowchart, where you select recipients and assign offers. You can create, view, edit, delete, and perform similar operations on marketing campaigns.

Unica Campaign flowcharts define the campaign logic. Each campaign consists of at least one flowchart. A flowchart performs a sequence of actions on data that is stored in your customer databases or flat files.

Unica Campaign flowcharts define the campaign logic. Each flowchart in a campaign performs a sequence of actions on data that is stored in your customer databases or flat files.

Send time optimization calculates the best time to contact the target customer via various channels based on past interactions.

Offers are specific marketing communications that you send to particular groups of people, using one or more channels. Each offer is based on an offer template that a Unica Campaign administrator defines.

A cell is a group of people that you want to target, such as high value customers. A target cell is a cell that has an offer assigned to it.

Unica Campaign maintains contact history to record information about offers that are sent to contacts. History is also recorded about control cells, to identify customers who are purposely not sent the offer.

Use the Response process in a flowchart to track the actions that occur after a campaign. When you run the Response process, data is recorded in the response history tables and is available for the Unica Campaign performance reports.

If there are campaign components that you use frequently, you can save them as stored objects. Reusing stored objects across flowcharts and campaigns saves time and ensures consistency.

Sessions provide a way to create persistent, global "data artifacts" for use in all campaigns. Each session contains one or more flowcharts. Running a session flowchart makes the outcome of the session (the data artifacts) available globally to all campaigns.

Unica Campaign provides reports to aid in campaign and offer management.

Some special characters are not supported in any Unica Campaign object names. In addition, some objects have specific naming restrictions.

If you need help from HCL to troubleshoot a flowchart, you can automatically collect relevant data to send to the Technical Support.

Use the Unica Campaign REST API to manipulate campaigns, offers, offer lists, attributes, and target cell objects.

Macros can be used in Unica Campaign and Unica Interact to enhance your flowcharts.

HCL Unica provides GDPR support for the following Unica products:

Unica Campaign provides the gdpr_purge.bat/sh utility. Unica Campaign users may use this utility to generate delete statements for customers' records that are required to be erased from the Unica Campaign system. These delete statements are generated for the Unica Campaign system tables. Customer records that are required to be erased are provided in an input file and the output is the generated delete statements. We have listed the Unica Campaign system tables in which customer data may reside (for which delete statements are generated) in the following two sections.

This section describes the high level procedure to execute the Unica Campaign GDPR utility.

HCL Unica customers will get a HCL License portal URL and login credentials via email. This portal will have the license entitlements allotted as per the purchase done by the customer. The customer needs to follow below mentioned steps to complete the registration process and configure the devices for HCL Unica products.

The license portal provides both Software distribution and management of your Software entitlements purchased from HCL Products and Platforms. The portal provides you with control and flexibility on how to consume your licenses. Typically, an organization will have someone identified as a License Manager that has familiarity with the language of Licenses, and you may wish to add them as a user. If not, you will find these instructions sufficient to begin using your HCL Software.

HCL Unica products supports below license models.

User will need to configure the license with HCL Unica products before start using, when users access the Unica Platform login URL – it will get redirected to the license configuration page. The user needs to configure the license details on this page. Unica Platform will validate the license and on a successful license, the configuration user will be redirected to the Unica Marketing Platform login screen. There are two radio buttons on the License configuration screen Flexnet and Platform. Flexnet button will connect to Flexnet to consume the license and Platform option is for Master slave configuration. Slave platform will consume the license from the Master platform, so for slave platform user needs to click on the Platform radio button and enter the master platform url and credentials. Once this is done, slave platform will start consuming license from the Master platform, which in turn will consume license from Flexnet.

Detail logging for license server connection, updates, expiry, etc. is logged in Unica Platform log file present under <PLATFORM_HOME>/logs/platform.log. Users will get warning, error, and info type messages related to licensing.