Creating static offer lists
Static offer lists are pre-defined lists of offers whose contents do not change unless you explicitly edit the list.
About this task
To create a static offer list, select individual offers to include in the list.
Generally you use static offer lists to repeatedly reuse a specific, fixed set of offers. For example, if you have 5 each of RFM (Recency, Frequency, Monetary) segments, giving you 125 cells, and you want to assign the same offers to each cell, you can create a single set of offers in a static offer list, and assign that offer list to all 125 cells. The same type of reusability applies across flowcharts and campaigns.
A limitation of static offer lists is that default values are used for any parameterized offer attributes.
Procedure
- Select .
- Click New offer list.
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Enter a Name, Security policy, and Description.
Note: Offer list names have specific character restrictions. See Special characters in Unica Campaign object names.
- You are creating a static offer list, so do not check This is a smart offer list.
- In the Included offers section, click Add offer.
- Use the Relevant offers dialog to locate the offers that you want to add to the list. You can use the search box to locate offers.
- Select each offer that you want to add to the list.
- Click Add selected offers.
- Click Save changes.