Managing target cell spreadsheets
The target cell spreadsheet (TCS) for a marketing campaign provides a visual matrix of
segments and offers. The TCS provides the ability to build and examine relationships between
target cells and their associated offers and hold-outs.
Editing a target cell spreadsheet You edit a target cell spreadsheet so that it contains target and control cells for the offers you intend to make.
Specifying control cells in a target cell spreadsheet Cells that contain IDs that you purposely exclude for analysis purposes are called control cells. When you assign offers to cells, you can optionally specify one control cell for each target cell.
Import and export format for TCS data To import data into a target cell spreadsheet (TCS® ), the comma-separated values (.CSV) file that you prepare must match the required format. When you export the contents of a TCS® , this is also the format in which data is exported.
Generating unique cell codes for use in a target cell spreadsheet Unica Campaign can generate a unique cell code for use in the target cell spreadsheet. Cell codes have a standard format that is determined by your system administrators, and are unique when generated.
Exporting data from a target cell spreadsheet You can export the contents of a target cell spreadsheet in comma-separated values (.csv) format to a local or network drive. The entire contents of the target cell spreadsheet is exported; you cannot select a subset of the contents.
Assigning offers to cells in a target cell spreadsheet Some organizations create target cells and assign offers in a target cell spreadsheet. Then, another person creates a flowchart to select customers to receive the offers. Follow these instructions if you are using a target cell spreadsheet to assign offers.
Managing assigned offers or offer lists in a target cell spreadsheet You can view (and optionally edit) or unassign offers or offer lists in a target cell spreadsheet.
Cell status information in the target cell spreadsheet The target cell spreadsheet in Unica Campaign displays the current status of each cell, including the cell count, last run type (production or test run of a flowchart, branch, or process), and last run time.
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