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User Guide
Unica Campaign is a web-based solution that enables you to design, run, and analyze direct marketing campaigns.
Unica Campaign overview
Unica Campaign is a web-based solution that enables you to design, run, and analyze direct marketing campaigns.
Unica Campaign integration with other products
Unica Campaign optionally integrates with a number of other products.

User Guide
Unica Campaign is a web-based solution that enables you to design, run, and analyze direct marketing campaigns.
- Unica Campaign overview
  Unica Campaign is a web-based solution that enables you to design, run, and analyze direct marketing campaigns.
  - Unica Campaign concepts
    There are several basic concepts that can help you understand how to use Unica Campaign to create and manage marketing campaigns.
  - Prerequisites for using Unica Campaign
    Before you begin using Unica Campaign, confirm that your environment meets the following requirements.
  - Getting started with Unica Campaign
    Before meaningful work can be done in Unica Campaign, some initial configuration is required. Database tables must be mapped, data objects such as segments, dimensions, or cubes might need to be created, and individual campaigns must be planned and designed.
  - Unica Campaign integration with other products
    Unica Campaign optionally integrates with a number of other products.
- Creating and managing campaigns
  One of the first things you do in Unica Campaign is to create a marketing campaign to identify your objective. Each campaign is defined by its business objective, initiative, and effective date range. A campaign always consists of at least one flowchart, where you select recipients and assign offers. You can create, view, edit, delete, and perform similar operations on marketing campaigns.
- Designing flowcharts
  Unica Campaign flowcharts define the campaign logic. Each campaign consists of at least one flowchart. A flowchart performs a sequence of actions on data that is stored in your customer databases or flat files.
- Flowchart management
  Unica Campaign flowcharts define the campaign logic. Each flowchart in a campaign performs a sequence of actions on data that is stored in your customer databases or flat files.
- Offer management
  Offers are specific marketing communications that you send to particular groups of people, using one or more channels. Each offer is based on an offer template that a Unica Campaign administrator defines.
- Target cell management
  A cell is a group of people that you want to target, such as high value customers. A target cell is a cell that has an offer assigned to it.
- Contact history
  Unica Campaign maintains contact history to record information about offers that are sent to contacts. History is also recorded about control cells, to identify customers who are purposely not sent the offer.
- Unica Campaign response tracking
  Use the Response process in a flowchart to track the actions that occur after a campaign. When you run the Response process, data is recorded in the response history tables and is available for the Unica Campaign performance reports.
- Stored objects
  If there are campaign components that you use frequently, you can save them as stored objects. Reusing stored objects across flowcharts and campaigns saves time and ensures consistency.
- Session flowcharts
  Sessions provide a way to create persistent, global "data artifacts" for use in all campaigns. Each session contains one or more flowcharts. Running a session flowchart makes the outcome of the session (the data artifacts) available globally to all campaigns.
- Unica Campaign reports overview
  Unica Campaign provides reports to aid in campaign and offer management.
- Special characters in Unica Campaign object names
  Some special characters are not supported in any Unica Campaign object names. In addition, some objects have specific naming restrictions.
- Packaging flowchart files for troubleshooting
  If you need help from HCL to troubleshoot a flowchart, you can automatically collect relevant data to send to the Technical Support.

Unica Campaign integration with other products

Unica Campaign optionally integrates with a number of other products.

For integration instructions, see the documentation that is included with each application, plus any documents mentioned below.

Table 1. Integrate Unica Campaign with other HCL products
Task	Documentation
Integrate with IBM Engage	Campaign and Engage Integration Guide for IBM Marketing Cloud
Integrate with IBM Digital Analytics	Unica Campaign Administrator's Guide: How to configure the integration Unica Campaign User's Guide: Targeting IBM Digital Analytics segments in campaigns
Integrate with Unica Plan	Unica Plan and Unica Campaign Integration Guide
Integrate with Opportunity Detect	Unica Campaign Administrator's Guide: How to configure the integration Opportunity Detect Administrator's Guide and Opportunity Detect User's Guide: How to administer and use the product
Integrate with IBM eMessage	Unica Campaign Installation and Upgrade guides: How to install and prepare eMessage components in the local environment. IBM eMessage Startup and Administrator's Guide: How to connect to the hosted messaging resources. Unica Campaign Administrator's Guide: How to configure offer integration.
Integrate with IBM SPSS Modeler Advantage Enterprise Marketing Management Edition	Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition Integration Guide
Integrate with IBM WeatherFX.	You can integrate WeatherFX with Campaign so that you can pull weather events into your marketing campaigns. Unica Campaign version 9 and version 10 users can integrate with WeatherFX by using the UBX toolkit.
Integrate with Unica Director.	Unica Director Installation Guide: You can integrate Unica Director with Campaign so that you can get status of all the running/completed/failed flowcharts, migrate Camapigns from one Unica Campaign environment to other, download/delete flowchart logs etc.
Note: Additional integrations may be available that are not listed in this table. See Product tools and utilities for Unica Campaign.

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