List of Campaign processes

Configure and connect processes in flowcharts to accomplish your campaign goals. Each process performs a specific operation, such as selecting, merging, or segmenting customers.

Note: Interact, Contact Optimization, eMessage, and IBM® SPSS® Modeler Advantage Enterprise Marketing Management Edition provide additional processes for use in flowcharts. For more information, see the documentation for those products.

Table 1. List of Campaign processes in batch flowcharts
List of Campaign processes in batch flowcharts
Process	Overview	Instructions
	The Select process	Selecting a list of contacts
	The Merge process	Merging and suppressing contacts
	The Segment process	Segmenting data by field Segmenting data with queries
	The Sample process	Dividing contacts into sample groups
	The Audience process	Switching and filtering audience levels
	The Extract process	Extracting subsets of data for further processing and manipulation
	The Snapshot process	Taking a snapshot of data for export to a table or file
	The Schedule process	Scheduling processes in a running flowchart
	The Cube process	Creating a multi-dimensional cube of attributes
	The Create Seg process	Creating segments for global use in multiple campaigns
	The Mail List process	Configuring contact processes (Mail List or Call List)
	The Call List process	Configuring contact processes (Mail List or Call List)
	The Track process	Tracking contact history
	The Response process	Updating response history
	The eMessage process defines the recipient list for an eMessage mailing.	Requires HCL eMessage. See the eMessage User's Guide.
	The Interact list process determines which offers the Interact runtime server presents to customers.	Requires HCL Interact. See the Interact User's Guide.
	The Optimize process associates a marketing campaign with a Contact Optimization session.	Requires HCL Contact Optimization. See the Contact Optimization User's Guide.
	The SPSS model process generates predictive models to predict likely responders based on past behavior.	Requires IBM SPSS Modeler Advantage Enterprise Marketing Management Edition. See the HCL Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition Integration Guide.
	The SPSS score process rates the likelihood of customers responding to offers, to identify the best prospects for a campaign.	Requires IBM SPSS Modeler Advantage Enterprise Marketing Management Edition. See the HCL Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition Integration Guide.