List of Campaign processes
Configure and connect processes in flowcharts to accomplish your campaign goals. Each process performs a specific operation, such as selecting, merging, or segmenting customers.
Process | Overview | Instructions |
---|---|---|
Extracting subsets of data for further processing and manipulation |
||
The eMessage process defines the recipient list for an eMessage mailing. |
Requires HCL eMessage. See the eMessage User's Guide. |
|
The Interact list process determines which offers the Interact runtime server presents to customers. | Requires HCL Interact. See the Interact User's Guide. |
|
The Optimize process associates a marketing campaign with a Contact Optimization session. | Requires HCL Contact Optimization. See the Contact Optimization User's Guide. |
|
The SPSS model process generates predictive models to predict likely responders based on past behavior. | Requires IBM SPSS Modeler Advantage Enterprise Marketing Management Edition. See the HCL Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition Integration Guide. |
|
The SPSS score process rates the likelihood of customers responding to offers, to identify the best prospects for a campaign. | Requires IBM SPSS Modeler Advantage Enterprise Marketing Management Edition. See the HCL Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition Integration Guide. |