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Campaign and Engage Integration Guide for IBM Marketing Cloud
SMS text messaging: using Campaign and Engage
If Unica Campaign is integrated with Engage, you can you can use Unica Campaign to send SMS text messages from IBM Engage.
Enabling SMS mobile messaging
Several one-time setup tasks must be completed to enable IBM Engage to send SMS messages.

Integration Guides
- Campaign and Engage Integration Guide for IBM Marketing Cloud
  - Overview of the Unica Campaign and Engage integration
    The integration of Unica Campaign and IBM Engage combines the marketing segmentation tools of Unica Campaign with the messaging capabilities of IBM Marketing Cloud.
  - Configuring the Unica Campaign and Engage integration
    To ensure a successful integration of Campaign and Engage, the following products must be configured: Unica Campaign, IBM Engage, IBM UBX, and IBM UBX Toolkit.
  - Email: using Unica Campaign and Engage
    If Unica Campaign and Engage are integrated, you can use Unica Campaign to send personalized email communications from IBM Engage.
  - SMS text messaging: using Campaign and Engage
    If Unica Campaign is integrated with Engage, you can you can use Unica Campaign to send SMS text messages from IBM Engage.
    - Enabling SMS mobile messaging
      Several one-time setup tasks must be completed to enable IBM Engage to send SMS messages.
    - Requirements for sending SMS messages
      To contact customers with SMS messages through Engage, you must meet certain requirements and understand important restrictions around SMS messaging.
    - SMS: Creating and sending SMS text messages
      Follow these steps to use Unica Campaign to send SMS text messages from IBM Engage.
    - SMS: Configuring the SMS process in a Unica Campaign flowchart
      If Unica Campaign is integrated with IBM Engage, you can configure the SMS process in a flowchart to send SMS text messages.
    - SMS: Doing a test run
      This task pertains to using Unica Campaign to send SMS text messages from IBM Engage. It is important to do a test run before committing to a production run.
    - SMS: Doing a production run
      This task pertains to using Unica Campaign to send SMS text messages from IBM Engage.
    - SMS: Response tracking
      The Unica Campaign and Engage integration performs response tracking, so marketers can retarget responders and non-responders.
    - SMS opt-in and opt-out synchronization between Unica Campaign and Engage
      To ensure that consent records for SMS are as up-to-date as possible, you can update opt-in and opt-out requests for SMS that you receive through various channels. To synchronize SMS subscription data between Unica Campaign and Engage, upload and download opt-in and opt-out updates regularly.
  - Mobile push: using Unica Campaign and Engage
    If Unica Campaign and Engage are integrated, you can use Unica Campaign to send mobile push notifications from IBM Engage.
  - Response tracking tables for the integration
    To support the Campaign and Engage integration, response tracking tables are required to store data about user responses to email, SMS, and push events.
- Plan and Campaign Integration Guide

Enabling SMS mobile messaging

Several one-time setup tasks must be completed to enable IBM Engage to send SMS messages.

About this task

This task outlines the main steps that are required to enable SMS mobile messaging. It does not provide complete instructions. .

Procedure

The IBM Engage Provisioning team enables SMS for your Engage organization.
The IBM Engage Org Admin logs into Engage and creates and enables an Engage database for SMS. The database must be a flexible database.

Note: If you are using Email, SMS, and Push channels in the integration, use a separate database for each channel.
The Engage Org Admin configures SMS integration between Engage and the SMS Unica Campaign Manager.

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