Customizing campaigns
Administrators can customize campaigns by using custom campaign attributes,
initiatives, and products.
Custom campaign attributes You can customize campaigns by adding custom campaign attributes to store metadata about each campaign.
Custom cell attributes You can create customized cell attributes. For example, you can define a custom cell attribute of Marketing Approach to store values such as Cross-sell , Up-sell , Defection , or Loyalty . Custom cell attributes are included in the target cell spreadsheet (TCS) for every campaign, even campaigns that have already been created.
Custom offer attributes Unica Campaign is delivered with a standard set of offer attributes for use in offer templates. You can create custom offer attributes to store additional offer metadata for definition, output, or analysis.
Creating or editing custom attributes You can define custom attributes for use on campaigns, offers, or cells on a target cell spreadsheet. When you create the attribute, you specify whether it can be used in campaigns, offers, or cells. You cannot change this selection after you save the attribute.
Defining corporate initiatives for marketing campaigns Unica Campaign is delivered with a built-in attribute called Initiative . The Initiative attribute is a drop-down list on the Unica campaign Summary tab. Initially, there are no values in the list; as an administrator, you define the initiatives for users to select.
Adding products You can add products that users can associate with offers. You add products directly in the database table UA_Product .
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