An introduction to offers
An offer is a specific marketing communication that you send to a group of people, using one or more channels. From V12.1.4 onwards, offers will be available as Offer Central, a sub menu under Marketing Central.
An offer can be simple or complex, and typically contains:
- a creative piece
- a cost
- a channel
- an expiration date
In Centralized Offer Management, offers are based on the offer templates that you administer.