An introduction to offers

An offer is a specific marketing communication that you send to a group of people, using one or more channels.

An offer can be simple or complex, and typically contains:
  • a creative piece
  • a cost
  • a channel
  • an expiration date
For example, a simple offer from an online retailer could consist of free shipping on all online purchases made in the month of April. A more complex offer could consist of a credit card from a financial institution, with a personalized combination of artwork, introductory rate, and expiration date that varied based on the recipient's credit rating and region.

In Centralized Offer Management, offers are based on the offer templates that you administer.