About the product

Unica Audience Central is a centralized tool to create and maintain audience levels that can be targeted by a campaign. Unica Audience Central integrates with Unica Campaign and Unica Interact.

Features

The list of features in Audience Central for the 12.1.6 release are as follows:

Supporting CSV upload as Audience list
In the earlier releases, Audience Central supported the fetching of Audience records only via user database. From release 12.1.6, Audience Central supports the following options:
  • Using the existing CSV present in the home loaction of Audience Central.
  • Uploading CSV, which does not exceed a size of 500 MB, from the user's computer.
Create segments from Audience Central
From release 12.1.6, you can use Audience Central to create Segments.