About the product
Unica Audience Central is a centralized tool to create and maintain audience levels that can be targeted by a campaign. In Unica release 12.1.4, Unica Audience Central integrates with Unica Campaign and Unica Interact.
Features
The list of features in Audience Central for the 12.1.4 release are as follows:
- Create audience levels
- An audience level is a collection of identifiers that can be targeted by
a campaign. For example, a set of campaigns could use the audience
levels
Household
,Prospect
,Customer
, andAccount
. Each of these levels represents a certain view of the marketing data available for a campaign. - Mapping audience levels to system tables
- You can map the following parameters in each audience levels to an
associated system tables:
- Map Contact history table
- Map Response history table
- Map Detailed contact history table
- Map Segment membership table
- Mapping additional base tables to an audience profile
- You can also map one or more base tables to an audience level.