Storefront Usage Report

This report shows key data (orders, customers, visits) to provide a snapshot of store operations and performance.

Selected date range
A read-only field listing the selected start and end dates for the displayed report.
Report generated
A read-only field displaying the timestamp corresponding to when the report was created.
Total Orders
The total number of orders placed at the store.
Gross sales
Total sales revenue for store resulting from orders placed in the reporting period. This value includes all adjustments, shipping charges, and taxes.
Total Pages Viewed
The total number of pages viewed in the selected time period. This value includes the number of redirected pages. This value may be affected if you have run dbclean.
Total Unique Visitors that came to the Site
The number of times the store was visited in the selected time period. For example, if customer A visited your site twice and customer B visited your site once, the total number of visitors is two. This value may be affected if you have run dbclean, or if a user has logged in multiple times using the same browser window.
Total Visits to the Store
If you are hosting resellers, this field displays the number of visits to the store. This value includes multiple visits from the same customer, however, so if a user has logged in multiple times using the same browser window, this value may not be accurate.
Total Orders Shipped
The number of orders shipped that were placed in the selected time period.
Total Orders Pending Payment Authorization
Orders that are waiting for payment to be authorized and were placed in the selected time period.
Total Orders Under Review
The number of orders placed in the reporting period that are currently under review by a Customer Service Representative.
Total Orders Affected by Low Inventory
The number of orders placed in the reporting period that are unable to be completed because of low inventory levels.
Total Orders Awaiting Manual Payment Authorization
The number of orders that are unable to be completed because of problems with payment authorization with a lastupdate timestamp fitting into the selected time period. The payment authorization should be reviewed and accepted, or the Order canceled, using the Order Management user interface.
Total canceled orders
The number of orders that were canceled with a lastupdate timestamp that fits within the selected time period.
Total Shopping Carts Created
The number of shopping carts belonging to the store that were last updated in the selected time period.
Total Number of Categories in the Store Catalog
The number of categories in the store catalog.
Total Number of Categories Viewed on the Site
The number of categories browsed by customers visiting the store. This value may be affected if you have run dbclean.
Total Number of Products in the Store Catalog
The total number of SKUs that exist for this store.
Total Number of Products Viewed on the Site
The number of products viewed. This value may be affected if you have run dbclean.
Total Number of Orders Transferred to the Marketplace
The number of orders that have been transferred by the store to the Marketplace for fulfillment. Note that orders made directly in the marketplace and not at one of the stores are not included in this total.
Total Value of Orders Transferred to the Marketplace
The total value of orders that have been transferred to the Marketplace for fulfillment. Note that orders made directly in the marketplace and not at one of the stores are not included in this total.