Hit attribute conditions

Hit attribute conditions examine the specified hit for the existence of the hit attribute, a defined number of instances of it, or the first or last value of the hit attribute data.

• Hit attribute conditions evaluate the hit where the event fired for any matching data. If the hit attribute for which you are searching exists on a previous page, the hit attribute value is blank.
• Hit attributes that do not contain an ending tag return the starting tag as the hit attribute.
• See Manage Events - Hit Attributes tab.
  Note: Hit attributes are available only within the scope of a hit. You cannot use hit attributes as conditions for events that are configured to fire on session-level triggers; instead, you should store hit-level data as session attributes, which can be evaluated at the end of the session.

  • Step attributes cannot be used on the First Hit of Session trigger.
  • The values of step attributes are always treated as text patterns. As a result, operators such as equals perform text-based comparisons, even if the captured value is a numeric or Boolean value.
  • See "Step-Based Eventing" in the Unica Discover Event Manager Manual.