Points to consider for Campaign Segments and Segment Central

  • When creating segments from SegmentCentral, base table mappings created in AudienceCentral will be used. Once we enable segment central, Campaign segments menu under Campaign will not be available. However, you can create new segments from campaign flowcharts, but they will get listed inside segment central. Segments created from Campign flowcharts will display relevant in Campaign and used in Campaign but Campaign names will not redirect user to the respective campaign.
  • Currently segment central does not support Analysis tab, which is present in campaign's segment view details page.
  • Base table mapping created from Audience Central will be used by Segment Central for creating segments.
  • Though it is not restricted from installation perspective, AudienceCentral and SegmentCentral both should be installed and deployed to be useful as functionally they are dependent on each other.
  • Segment central does not consider any post scripts and flag for binfile creation flag. Bin file will not be created through segment central irrespective of the flag value. However, segment creation through campaign flowcharts will continue their behaviour with the bin file creation, DS selection, post scripts etc.
  • User should delete Audience levels/ base table mappings on their responsibility- we display the number of segments which are using a particular mapping. While deleting will make the corresponding segments to fail after republishing but it can be used with created temp tables if not republished.
  • Segment Central supports following databases as user data source(s) - Microsoft SQL Serer, MariaDB, Oracle, DB2.
  • Segment Central capability is not at par with Campaign segments. For advance segmentation user can continue with Campaign Segmentation capability, even when segment central is enabled.
  • 12.1.4 release only supports English locale
  • Even after switching to SegmentCentral, user can still create segments in campaign and interact in the same way, but the listing will be under SegmentCentral.
  • Existing permissions in Campaign are used for segments and segment folders. Any user having create and edit segment permission, can also test run the segment in respective action. There is no separate permission required for test run.