Standard offer attributes
The following table lists the offer attributes that are available in Marketing Operations systems that enable offer integration.
| Attribute Display Name | Attribute Internal Name* | Attribute Type |
|---|---|---|
| Avg. Response Revenue | AverageResponseRevenue | Money |
| Channel | Channel | Single-Select |
| Channel Type | ChannelType | Single-Select |
| Cost Per Offer | CostPerOffer | Money |
| Creative URL | CreativeURL | Creative URL |
| Effective Date | EffectiveDate | Date Select |
| Expiration Date | ExpirationDate | Date Select |
| Expiration Duration | ExpirationDuration | Float |
| Fulfillment Cost | FulfillmentCost | Money |
| Interaction Point ID | UACInteractionPointID | Float |
| Interaction Point | UACInteractionPointName | Text - Single-Line |
| Offer Fixed Cost | OfferFixedCost | Money |
*In Marketing Operations systems that enable offer integration, attribute internal names are stored as all lowercase text.