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Mailchimp Connector User Guide
Event tracking
After a Mailchimp campaign is started, the Mailchimp connector periodically polls Mailchimp to discover email activity.

User Guides
- Creating Link Connectors
- Facebook Connector User Guide
- Google Connector User Guide
- JDBC Connector User Guide
- LinkedIn Connector User Guide
- Mailchimp Connector User Guide
  - Introduction to Mailchimp
    The Mailchimp connector uploads contact information to an audience in Mailchimp, populating the merge field defined for the Audience.
  - Pre-requisites
    To use the Mailchimp connector you must first have an account with Mailchimp.
  - Configuration
    To use Mailchimp,a connection must be configured by a Unica administrator.
  - Test connection
    When defining a connection, the Test button can be pressed. This invokes a query operation on Mailchimp to ensure that the server can be reached and that the connection parameters are valid.
  - Configuring a Touchpoint or Process box
  - Event tracking
    After a Mailchimp campaign is started, the Mailchimp connector periodically polls Mailchimp to discover email activity.
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- Salesforce Connector User Guide
- Twilio Connector User Guide

Event tracking

After a Mailchimp campaign is started, the Mailchimp connector periodically polls Mailchimp to discover email activity.

The connection property Activity Fetch Frequency determines how often Mailchimp is polled. The connector reports these email events:

hard bounce
soft bounce
open
click

Click events are reported whenever someone clicks on a link within the email.

The connector polls for events until the Fetch Results End Date is reached.

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